Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
Emerging Health & Wellness Trends in Events and Brand Activations
June 23, 2018From mindfulness and meditation to movement and meals, events and activations are doing more...
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C2 Montreal 2018
June 1, 2018C2 Montréal 2018 is a wrap and 7,000 business professionals from around the world...
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3 Examples of Experiential Technology Promoting Environmental Consciousness
May 26, 2018What does the booming experience economy have in common with ever growing trends in...
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The Buzzword Breakdown for Meetings & Events Professionals
May 13, 2018As a professional in the meetings and events industry, it's easy to forget that...
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Generative Artificial Intelligence
April 25, 2018There are many moving parts to building a successful live event or experiential marketing...
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B2B Marketing Strategies 2018
March 17, 2018So far this year, there are three B2B marketing strategies-meet-tactics that we are finding...
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How Your Meeting’s Music Impacts Your Audience’s Emotion
September 30, 2017So much planning goes into large-scale brand experiences. Event planners and experience designers focus...
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10+ of the Most Awesomely Effective Event Websites
August 22, 2017We've touched on what makes a great event website in the past, noting that...
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