Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
10+ of the Most Awesomely Effective Event Websites
August 22, 2017We've touched on what makes a great event website in the past, noting that...
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Why Experience Designers are the New Event Planners
August 11, 2017Anybody living and breathing in the agency world for the past two decades knows...
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Healthcare Brand Communications Utilize New Technologies to Empower Patients As Influencers
June 28, 2017In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in...
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Is Facebook Spaces the Beginning of an Event Industry Revolution?
June 7, 2017Facebook is already considered the most effective social network for use when planning events....
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The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
May 10, 2017The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...
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The Event Marketer’s Framework for Measuring Social Media Engagement and Reach
April 28, 2017A successful social media campaign for conferences and events involves more than sending out...
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Live Social Video
March 30, 2017Although the idea of live video streaming is far from new, integrating the medium...
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9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral
March 19, 2017The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...
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