Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

“Internet of Things” Transforming the Landscape of Events

“Internet of Things” Transforming the Landscape of Events

September 16, 2015

The Internet of Things, or IoT, is a concept thatdescribes smart, connected devices. When...

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Five Essential Ways to Become A Better Presenter

Five Essential Ways to Become a Better Presenter

September 9, 2015

Presenting. Public speaking. Performing. These words can instill everything from excitement to nervousness to...

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Event Content Strategy

How Second Screen Technology Can Push Your Presentation to the Next Level

September 2, 2015

Let’s play out a scenario: You’re taking the stage to give an important presentation....

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Event Marketers and Theater Trends

Why Event Marketers Should Pay Attention to Innovations in Theatre

August 25, 2015

Theatre and event marketing have a lot in common: both tell stories in order...

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Google Project Sunroof- A Sign of Things to Come from Google

Google Project Sunroof – A Sign of Things to Come from Google

August 19, 2015

On Monday, August 17th, Google—er, Alphabet—launched an initiative called Project Sunroof that aims to...

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Virtual Reality Untethered- The Samsung Gear VR Experience

Virtual Reality Untethered – The Samsung Gear VR Experience

August 14, 2015

Inside Samsung Gear VR of course! The latest in consumer ready virtual reality technology...

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Why Is Gamification Effective?

Why Is Gamification Effective?

July 20, 2015

According to the Entertainment Software Rating Board, an estimated 67% of households in the...

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Event audiences

How to Reach the 4 Key Types of Audience Members At Every Event

June 12, 2015

In today’s content-driven world, the material that makes the most impact is audience-centric and...

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