Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

Why Is Gamification Effective?

Why Is Gamification Effective?

July 20, 2015

According to the Entertainment Software Rating Board, an estimated 67% of households in the...

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Event audiences

How to Reach the 4 Key Types of Audience Members At Every Event

June 12, 2015

In today’s content-driven world, the material that makes the most impact is audience-centric and...

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How AR, VR, & The Metaverse Can Elevate Your Event

May 15, 2015

Event marketers are eager to use new technology to help heighten experiences for hybrid...

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How Virtual Reality is Shaping the Future of Brand Experiences

How Virtual Reality Is Shaping the Future of Brand Experiences

March 31, 2015

In our first round of exploration with virtual reality technology, we got in a...

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Pawculus

Pawculus

March 27, 2015

    Our past R&D cycle was focused heavily on discovering the brand experiences...

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B2C-B2B Marketing Strategies

B2C-B2B Marketing Strategies

January 19, 2015

But there are signs that B2B marketing is stepping up its game in applying...

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