The latest news, trends, and insights in live and virtual event and experiential and content marketing.
Branded Content Production
June 19, 2025At Cramer, we've seen how strategic storytelling transforms event marketing from tactical execution to...
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How AI Is Rewiring the General Session
June 9, 2025By Michael Orlinski, Director of Marketing Walk into a general session. The lights are...
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How to Align Experiential Marketing with Executive Priorities
June 9, 2025By Michael Orlinski, Director of Marketing Securing executive buy-in for experiential marketing is not...
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The Creative Director’s Mindset
April 30, 2025In an era where audiences crave authentic experiences more than ever, event professionals are...
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How to Budget for Your Video Production—And Maximize Your ROI
April 28, 2025Is video production within my budget? It’s a question we hear all the time—How...
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AI in Cramer Events
March 7, 2025The adoption of Artificial Intelligence reflects a dynamic intersection of branding, innovation, and technology....
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Recapping the 97th Academy Awards
March 4, 2025The Academy Awards are about more than just who takes home the prize or...
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Rare Disease Day 2025
February 28, 2025Every year on the last day of February, the world comes together to recognize...
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