Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

Branded Content Production

June 19, 2025

At Cramer, we've seen how strategic storytelling transforms event marketing from tactical execution to...

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How AI Is Rewiring the General Session

June 9, 2025

By Michael Orlinski, Director of Marketing Walk into a general session. The lights are...

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How to Align Experiential Marketing with Executive Priorities

June 9, 2025

By Michael Orlinski, Director of Marketing Securing executive buy-in for experiential marketing is not...

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The Creative Director’s Mindset

April 30, 2025

In an era where audiences crave authentic experiences more than ever, event professionals are...

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How to Budget for Your Video Production—And Maximize Your ROI

April 28, 2025

Is video production within my budget? It’s a question we hear all the time—How...

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AI in Cramer Events

March 7, 2025

The adoption of Artificial Intelligence reflects a dynamic intersection of branding, innovation, and technology....

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Recapping the 97th Academy Awards

March 4, 2025

The Academy Awards are about more than just who takes home the prize or...

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Rare Disease Day 2025

February 28, 2025

Every year on the last day of February, the world comes together to recognize...

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