Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
Boston’s World Cup Feeling Wasn’t Confined to the Gates
July 30, 2026This summer, the Cramer team found themselves surrounded by the World Cup — from...
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The Room is the Message (Part II)
July 27, 2026The mistake most programs make isn’t picking a bad room, it’s picking a room...
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The Room is the Message (Part I)
July 21, 2026Picture the ballroom. Two hundred chairs in rows, facing a stage at the far...
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Before the Whistle, There Was Another Event Entirely
July 14, 2026By the time the flags went up outside Boston Stadium, nobody in that lot...
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The Questions AI Asks to Pressure Test Event Strategy
July 9, 2026Every conversation about AI in event planning eventually arrives at the same place: someone...
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What Cannes Lions Proved About Showing Up
July 7, 2026Strip away the AI headlines and a clearer picture of this year’s festival comes...
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The Network Did More Work Than Any Camera at InfoComm 2026
June 30, 2026Matt Malone stood on the show floor at the Las Vegas Convention Center, watching...
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The Brief Is Not a Formality
June 16, 2026There is a moment in almost every internal event planning process where strategy quietly...
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