The Right Experience Starts With The Right Strategy.

We create experiences that make people feel connected—to your brand, your message, and each other. And it’s how we work—connecting insights to creative to execution to results.

It all starts with strategy, grounded in research and insights, shaped by market dynamics, and driven by your brand objectives. We bring together the messages, environments, timing, and people to achieve the impact your brand is looking for.

Experience Design

A successful event is one that leaves an impression. It creates a memory. Elicits a lasting emotion. Our Experience Design team obsesses over the latest science, creative, and production trends that inform amazing event experiences. Through passion and education, they’ve developed a deep-seated understanding of what it takes to engage audiences in the moment, and stay with them in the future when they make important decisions.

Event Strategy Group providing experience design for b2b brands

"Our strategy produces the insight and inspiration that define the future of our clients’ brand experiences."

Angel Micarelli, SVP, Strategy & Content

Message Development

We walk the walk and talk the talk. But to do so we need to get to know you, which is why we often invite clients to workshop with us, giving us a deeper understanding of their specific needs, key audiences, and objectives.

From there we develop a message map. A document full of vital information, catchy turns-of-phrase, and inspiring copy that serves as a communication guide for your event or brand. More than a collection of pretty words, our message maps are lauded as one of the most valuable assets a company can have for establishing consensus on its brand story and sticking to it.