The space immediately immersed attendees in the Converge theme. From sidewalk graphics leading event goers into the Moscone Center to the massive logo banners and illuminated archways bringing the light and circular elements to life, there was no mistaking you were at a world class event. Entering the GS space again light was the focal point. Entering through a dimmed hallway, attendees were awed and energized by the coordination of lights flooding the main room. The 100+ foot LED screen in the center of the stage evolved in concert with the illuminated steps to the stage that changed color with the Circle logos and concert like spotlights flashing across the room.
The event offered General Sessions each morning and evening, 4 options for breakouts set for 500 people, and a marketplace for hands-on learning. While it was not live streamed, the Circle team would record, edit, and post the content to their YouTube page on a Simulive roll-out for their remote audience. And with keynotes from industry leaders and celebrities including Jeremy Allaire (CEO and Co-Founder of Circle), Kevin O’Leary, Serena Williams, Mark Cuban and Charlize Theron, it was content viewers were compelled to seek out.