The Acting on Insights Series from Cramer looks at studies from influential consulting firms like McKinsey, Deloitte, and Accenture, and offers practical ways to act on their insights in the real world.
“A Prescription for the Customer-Centric Commercial Model in Pharma” explores a Bain survey that uncovered disparities between what physicians want and what sales reps think they want. We highly recommend reading it in its entirety.
In this edition of Acting on Insights, we focus on the services Bain identifies as bringing the greatest value and look at ways to implement those recommendations in the real world.
Let’s dive in!