A global biopharmaceutical company wanted to providecomprehensive supportfor patientsonboarding toa new treatment for a chronic neurological condition. Cramer developed a multichannel communications plan and online patient community that not only helped patients starttherapy as prescribed, but alsopromoted resources to support them throughout their entire treatment journey.
The program has made a positive impact on patient retention. The client saw improved measures relating to a reduced time to start treatment and a longer time on product. And, patient engagement in the retention program is strong. The average unique user session in the online platform exceeded 7 minutes; well above the industry standard of just 2-3 minutes. Additionally, average email open rate, repeat visitor statistics, and direct mail conversion rate also far exceeded typical benchmarks.
Ultimately, the communications plan and online patient community was a success in both driving business performance for the client while supporting patients in their health outcomes.