Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
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Four Ways to Engage User Conference Attendees
January 30, 2017Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...
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Top 10 Brand Activations of 2016
December 30, 2016The astronomical rise of VR technology in 2016 has only reinforced the fact that...
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Snapchat Spectacles
November 17, 2016It's been over three years since the release of Google Glass, and you won't...
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The Millennial Mindset: How to Design your Event for Millennials
October 29, 2016More than a generation, “millennial” is now a mindset. Millennials are the largest generation...
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Next Generation User Conference Examples
September 16, 2016If attending user conferences is an important part of your job description, it might...
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Content Moments
August 26, 2016The key to creating an emotional connection with your potential clientele is through experience-based...
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Top 5 Healthcare Marketing Trends
August 10, 2016It’s an exciting time in healthcare marketing. The healthcare industry is evolving more rapidly...
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