Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
Healthcare Brand Communications Utilize New Technologies to Empower Patients As Influencers
June 28, 2017In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in...
Read More
Is Facebook Spaces the Beginning of an Event Industry Revolution?
June 7, 2017Facebook is already considered the most effective social network for use when planning events....
Read More
The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
May 10, 2017The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...
Read More
The Event Marketer’s Framework for Measuring Social Media Engagement and Reach
April 28, 2017A successful social media campaign for conferences and events involves more than sending out...
Read More
Live Social Video
March 30, 2017Although the idea of live video streaming is far from new, integrating the medium...
Read More
9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral
March 19, 2017The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...
Read More
How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
Read More
Four Ways to Engage User Conference Attendees
January 30, 2017Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...
Read More