Insights

Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.

Four Ways To Engage User Conference Attendees

Four Ways to Engage User Conference Attendees

January 30, 2017

Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...

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Top 10 Brand Activations of 2016

December 30, 2016

The astronomical rise of VR technology in 2016 has only reinforced the fact that...

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Snapchat Spectacles

Snapchat Spectacles

November 17, 2016

It's been over three years since the release of Google Glass, and you won't...

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The Buzzword Breakdown for Meetings and Events

The Millennial Mindset: How to Design your Event for Millennials

October 29, 2016

More than a generation, “millennial” is now a mindset. Millennials are the largest generation...

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Next Generation User Conference

Next Generation User Conference Examples

September 16, 2016

If attending user conferences is an important part of your job description, it might...

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Content Moments

Content Moments

August 26, 2016

The key to creating an emotional connection with your potential clientele is through experience-based...

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Five Trends That Are Transforming Healthcare Marketing

Top 5 Healthcare Marketing Trends

August 10, 2016

It’s an exciting time in healthcare marketing. The healthcare industry is evolving more rapidly...

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Trends, Measurement and Social Media for events

Overcoming The Top 3 B2B Marketing Challenges

July 25, 2016

Smart Insights recently covered the top B2B marketing trends of 2016, and research suggests...

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