Insights

Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.

Trends, Measurement and Social Media for events

Overcoming The Top 3 B2B Marketing Challenges

July 25, 2016

Smart Insights recently covered the top B2B marketing trends of 2016, and research suggests...

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How Pokemon Took Over the World, Again

How Pokemon Go Took Over The World, Again

July 15, 2016

In 1999, as the world anxiously waited for the Y2K bug to wipe out...

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Hololens Development Edition

HoloLens Development Edition

June 1, 2016

" "Oh, I have to get up and walk around? That's kind of cool."...

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The Top 8 Brand Activations at SxSW 2016

The Top 8 Brand Activations at SxSW 2016

April 26, 2016

At the SxSW 2016 Festival, everything was branded. Brand activations were everywhere the light...

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How Mobile Apps Can Make Your Conference Or Event More Successful

How Mobile Apps Can Make Your Conference or Event More Successful

February 17, 2016

Putting on a large conference is a huge investment of time and money. But...

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A Look at 2015's Best Brand Activations, Pop-Ups and Marketing Stunts

A Look at 2015’s Best Brand Activations, Pop Ups and Marketing Stunts

January 27, 2016

They rely on the element surprise and that certain wow factor, but when they're...

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What Does Deep Learning Technology Mean For the Future of Marketing

What Does “Deep Learning” Technology Mean For The Future Of Marketing?

January 4, 2016

Last year Google acquired the artificial intelligence company DeepMind Technologies, which shook the world...

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Why Your Company Needs Its Own Branded User Conference

Why Your Company Needs Its Own Branded User Conference

December 23, 2015

After seeing Salesforce's Dreamforce user conference drawing in over a hundred thousand attendees, you...

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