Borrowing ideas from B2C to make emotional connections.
B2B Marketing
Rethinking the Product Launch
June 4, 2020Launching a product in a pandemic? They definitely didn’t cover that in b-school. We’re...
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Stand Out with a LinkedIn Video Marketing Strategy: Part Two
May 19, 2020Here is the #1 LinkedIn video statistic that blows people away. 80% of video...
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11 Types of Video To Fuel Field Marketing
May 7, 2020Before everyone’s lives were turned upside down, field marketing had a really effective array of tools to...
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Take Virtual Event Sponsorships to the Next Level
May 5, 2020Event marketers are a savvy bunch. Digital sponsorships have long been a part of the mix,...
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Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events
May 14, 2019Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and...
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B2B Marketing Strategies 2018
March 17, 2018So far this year, there are three B2B marketing strategies-meet-tactics that we are finding...
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The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
May 10, 2017The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...
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Overcoming The Top 3 B2B Marketing Challenges
July 25, 2016Smart Insights recently covered the top B2B marketing trends of 2016, and research suggests...
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