B2B Marketing

Borrowing ideas from B2C to make emotional connections.

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

May 14, 2019

Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and...

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B2B Marketing Strategies 2018

B2B Marketing Strategies 2018

March 17, 2018

So far this year, there are three B2B marketing strategies-meet-tactics that we are finding...

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The 4 Big Themes At Event Marketers 2017 EMS

The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit

May 10, 2017

The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...

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Trends, Measurement and Social Media for events

Overcoming The Top 3 B2B Marketing Challenges

July 25, 2016

Smart Insights recently covered the top B2B marketing trends of 2016, and research suggests...

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Creating Engaging Content for Humans: Five B2B Brands That Nailed It

Creating Engaging Content for Humans: Five B2B Brands That Nailed It

December 21, 2015

We touched on this earlier in the year with the story, "Why Your B2B...

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B2C-B2B Marketing Strategies

B2C-B2B Marketing Strategies

January 19, 2015

But there are signs that B2B marketing is stepping up its game in applying...

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