The latest news, trends, and insights in live and virtual event and experiential and content marketing.

Event Marketers and Theater Trends

Why Event Marketers Should Pay Attention to Innovations in Theatre

August 25, 2015

Theatre and event marketing have a lot in common: both tell stories in order...

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Google Project Sunroof- A Sign of Things to Come from Google

Google Project Sunroof – A Sign of Things to Come from Google

August 19, 2015

On Monday, August 17th, Google—er, Alphabet—launched an initiative called Project Sunroof that aims to...

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Virtual Reality Untethered- The Samsung Gear VR Experience

Virtual Reality Untethered – The Samsung Gear VR Experience

August 14, 2015

Inside Samsung Gear VR of course! The latest in consumer ready virtual reality technology...

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Why Is Gamification Effective?

Why Is Gamification Effective?

July 20, 2015

According to the Entertainment Software Rating Board, an estimated 67% of households in the...

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Types of Audiences

June 12, 2015

Technology, design, and creativity collide to create that experiences worth sharing. But these experiences...

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How AR, VR, & The Metaverse Can Elevate Your Event

May 15, 2015

Event marketers are eager to use new technology to help heighten experiences for hybrid...

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How Virtual Reality is Shaping the Future of Brand Experiences

How Virtual Reality Is Shaping the Future of Brand Experiences

March 31, 2015

In our first round of exploration with virtual reality technology, we got in a...

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March 27, 2015

    Our past R&D cycle was focused heavily on discovering the brand experiences...

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