The latest news, trends, and insights in live and virtual event and experiential and content marketing.
How Mobile Apps Can Make Your Conference or Event More Successful
February 17, 2016Putting on a large conference is a huge investment of time and money. But...
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A Look at 2015’s Best Brand Activations, Pop Ups and Marketing Stunts
January 27, 2016They rely on the element surprise and that certain wow factor, but when they're...
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What Does “Deep Learning” Technology Mean For The Future Of Marketing?
January 4, 2016Last year Google acquired the artificial intelligence company DeepMind Technologies, which shook the world...
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Why Your Company Needs Its Own Branded User Conference
December 23, 2015After seeing Salesforce's Dreamforce user conference drawing in over a hundred thousand attendees, you...
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Creating Engaging Content for Humans: Five B2B Brands That Nailed It
December 21, 2015We touched on this earlier in the year with the story, "Why Your B2B...
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10 Ways to Put On An Event People Love
November 30, 2015Sadly, there is no secret sauce. Every event is different, and every brand has...
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What Makes A Great Event Website?
November 11, 2015A lot goes into making a great event. Whether it’s finding the perfect speaker,...
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How 360-Degree Video Is Evolving Brand Experiences
October 29, 2015This is partially because of YouTube, which introduced compatibility for 360-degree video earlier this...
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