Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

Snapchat Spectacles

Snapchat Spectacles

November 17, 2016

It's been over three years since the release of Google Glass, and you won't...

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From Big Trends to Deep Dives, Here’s What Cramer Presented at EventTech 2016

From Big Trends to Deep Dives, Here’s What Cramer Presented at EventTech 2016

November 14, 2016

Across the three-day conference, EventTech 2016 showcased the latest technologies, newest trends, top best...

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The Buzzword Breakdown for Meetings and Events

The Millennial Mindset: How to Design your Event for Millennials

October 29, 2016

More than a generation, “millennial” is now a mindset. Millennials are the largest generation...

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Next Generation User Conference

Next Generation User Conference Examples

September 16, 2016

If attending user conferences is an important part of your job description, it might...

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Content Moments

Content Moments

August 26, 2016

The key to creating an emotional connection with your potential clientele is through experience-based...

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Five Trends That Are Transforming Healthcare Marketing

Top 5 Healthcare Marketing Trends

August 10, 2016

It’s an exciting time in healthcare marketing. The healthcare industry is evolving more rapidly...

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Trends, Measurement and Social Media for events

Overcoming The Top 3 B2B Marketing Challenges

July 25, 2016

Smart Insights recently covered the top B2B marketing trends of 2016, and research suggests...

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How Pokemon Took Over the World, Again

How Pokemon Go Took Over The World, Again

July 15, 2016

In 1999, as the world anxiously waited for the Y2K bug to wipe out...

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