Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

Live Social Video

March 30, 2017

Although the idea of live video streaming is far from new, integrating the medium...

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9 Incredible Pop Ups And Why We Crave Ephemeral Experiences

9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral

March 19, 2017

The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...

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How To Use A Message Map To Create A Consistent Event Theme

How to Use a ‘Message Map’ to Create a Consistent Event Theme

February 15, 2017

As every experienced event marketer knows, there are a million moving pieces with every...

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Four Ways To Engage User Conference Attendees

Four Ways to Engage User Conference Attendees

January 30, 2017

Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...

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Top 10 Brand Activations of 2016

December 30, 2016

The astronomical rise of VR technology in 2016 has only reinforced the fact that...

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Snapchat Spectacles

Snapchat Spectacles

November 17, 2016

It's been over three years since the release of Google Glass, and you won't...

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From Big Trends to Deep Dives, Here’s What Cramer Presented at EventTech 2016

From Big Trends to Deep Dives, Here’s What Cramer Presented at EventTech 2016

November 14, 2016

Across the three-day conference, EventTech 2016 showcased the latest technologies, newest trends, top best...

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The Buzzword Breakdown for Meetings and Events

The Millennial Mindset: How to Design your Event for Millennials

October 29, 2016

More than a generation, “millennial” is now a mindset. Millennials are the largest generation...

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