The latest news, trends, and insights in live and virtual event and experiential and content marketing.
Healthcare Brand Communications Utilize New Technologies to Empower Patients As Influencers
June 28, 2017In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in...
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Is Facebook Spaces the Beginning of an Event Industry Revolution?
June 7, 2017Facebook is already considered the most effective social network for use when planning events....
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The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
May 10, 2017The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...
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From Innovation Labs to Attendee Engagement, Here’s What Cramer Presented at the 2017 Experiential Marketing Summit
May 4, 2017During the 2017 edition of Experiential Marketing Summit (EMS), Cramer took the stage to...
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The Event Marketer’s Framework for Measuring Social Media Engagement and Reach
April 28, 2017A successful social media campaign for conferences and events involves more than sending out...
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Live Social Video
March 30, 2017Although the idea of live video streaming is far from new, integrating the medium...
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9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral
March 19, 2017The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...
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How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
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