Insights

The latest news, trends, and insights in live and virtual event and experiential and content marketing.

Healthcare Brand Communications Utilize New Technologies to Empower Patients As Influencers

June 28, 2017

In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in...

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Trends, Measurement, and Social Media for Events

Is Facebook Spaces the Beginning of an Event Industry Revolution?

June 7, 2017

Facebook is already considered the most effective social network for use when planning events....

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The 4 Big Themes At Event Marketers 2017 EMS

The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit

May 10, 2017

The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...

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From Innovation Labs to Attendee Engagement, Here’s What Cramer Presented at the 2017 Experiential Marketing Summit

From Innovation Labs to Attendee Engagement, Here’s What Cramer Presented at the 2017 Experiential Marketing Summit

May 4, 2017

During the 2017 edition of Experiential Marketing Summit (EMS), Cramer took the stage to...

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The Event Marketer’s Framework for Measuring Social Media Engagement and Reach

The Event Marketer’s Framework for Measuring Social Media Engagement and Reach

April 28, 2017

A successful social media campaign for conferences and events involves more than sending out...

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Live Social Video

March 30, 2017

Although the idea of live video streaming is far from new, integrating the medium...

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9 Incredible Pop Ups And Why We Crave Ephemeral Experiences

9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral

March 19, 2017

The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...

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How To Use A Message Map To Create A Consistent Event Theme

How to Use a ‘Message Map’ to Create a Consistent Event Theme

February 15, 2017

As every experienced event marketer knows, there are a million moving pieces with every...

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