The latest news, trends, and insights in live and virtual event and experiential and content marketing.
9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral
March 19, 2017The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...
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How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
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Four Ways to Engage User Conference Attendees
January 30, 2017Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...
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Top 10 Brand Activations of 2016
December 30, 2016The astronomical rise of VR technology in 2016 has only reinforced the fact that...
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Snapchat Spectacles
November 17, 2016It's been over three years since the release of Google Glass, and you won't...
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From Big Trends to Deep Dives, Here’s What Cramer Presented at EventTech 2016
November 14, 2016Across the three-day conference, EventTech 2016 showcased the latest technologies, newest trends, top best...
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The Millennial Mindset: How to Design your Event for Millennials
October 29, 2016More than a generation, “millennial” is now a mindset. Millennials are the largest generation...
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Next Generation User Conference Examples
September 16, 2016If attending user conferences is an important part of your job description, it might...
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