Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
The Buzzword Breakdown for Meetings & Events Professionals
May 13, 2018As a professional in the meetings and events industry, it's easy to forget that...
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Generative Artificial Intelligence
April 25, 2018There are many moving parts to building a successful live event or experiential marketing...
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B2B Marketing Strategies 2018
March 17, 2018So far this year, there are three B2B marketing strategies-meet-tactics that we are finding...
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How Your Meeting’s Music Impacts Your Audience’s Emotion
September 30, 2017So much planning goes into large-scale brand experiences. Event planners and experience designers focus...
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10+ of the Most Awesomely Effective Event Websites
August 22, 2017We've touched on what makes a great event website in the past, noting that...
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Why Experience Designers are the New Event Planners
August 11, 2017Anybody living and breathing in the agency world for the past two decades knows...
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Healthcare Brand Communications Utilize New Technologies to Empower Patients As Influencers
June 28, 2017In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in...
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Is Facebook Spaces the Beginning of an Event Industry Revolution?
June 7, 2017Facebook is already considered the most effective social network for use when planning events....
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