Thousands of the world’s most motivated millennials just finished celebrating innovation in business, art, healthcare, education, and technology at the Forbes 30 Under 30 Summit in Boston, MA. Now though, they’re relying on who they “kliked” with to keep the conversations going.
About Forbes 30 Under 30 Summit
Between September 30th and October 3rd, 2018, 9,100 young leaders, entrepreneurs and visionaries from 71 countries took over the streets from Boston’s City Hall and Government Center down to Emerson’s Colonial Theater.
For the fifth year in a row, this can’t miss experience featured more than 200 world-class speakers the likes of Spanx Founder and CEO Sara Blakely; former U.S. Secretary of State John Kerry, US Olympic Figure Skater Adam Rippon, and serial entrepreneur, internet personality Gary Vaynerchuck.
The Forbes 30 Under 30 Summit had content tracks for every attendee interest, including ecommerce, media and marketing, fintech, green tech, and edtech, sports, AI, and much more.
But from the venture capital pitch round lines winding all the way to the food trucks, to the Macallan VIP room or the hackathon and food festival, there was one way that everybody at the Summit connected and extended their conversations and relationships far beyond the confines of the event. They Kliked.
Klik is an event management platform created by Pixmob, paired with a smart wearable, designed for event organizers to create engagement and collect better data. For the attendee, Klik’s aim is to reduce screen time and increase face time.
With Klik, you don’t need business cards, and you don’t need to pull out your phone to ask for a name, number or email. You simply press a button on your badge and your profile and contact info is exchanged via the Klik event app interface.
The real power of a smart wearable like Klik? It’s all about the data. Specifically, behavior-tracking.
When an event organizer, like Forbes, implements a Klik powered event badge, they not only give attendees a more seamless way to network and create lasting connections, they have a unique real-time view into how attendees are acting, reacting, and moving through the event.
With an event like the 30 Under 30 Summit, where there are more than 10 different content tracks catering to each individual attendee’s focus, understanding audience behavior and journey mapping in real-time is immensely powerful. That would allow the event to make changes in real-time to better personalize certain tracks when they see interest dropping and the audience attention drifting.
But when it comes down to it, I know the highlight of my 30 Under 30 experience wasn’t Jenny Han giving behind the scenes insights into launching To All The Boys I’ve Loved Before on Netflix, or Mike Posner dishing the inside scoop on making it in the music industry. It wasn’t the virtual reality powered Macallan tasting, or my friend Erica Key speaking at the Ed Tech roundable.
All of that was awesome. But the highlight of my time at 30 Under 30, were the random conversations with likeminded professionals and the connections made. Really, it was who I Kliked with.