Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit
May 10, 2017The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...
Read More
The Event Marketer’s Framework for Measuring Social Media Engagement and Reach
April 28, 2017A successful social media campaign for conferences and events involves more than sending out...
Read More
Live Social Video
March 30, 2017Although the idea of live video streaming is far from new, integrating the medium...
Read More
9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral
March 19, 2017The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...
Read More
How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
Read More
Four Ways to Engage User Conference Attendees
January 30, 2017Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...
Read More
Top 10 Brand Activations of 2016
December 30, 2016The astronomical rise of VR technology in 2016 has only reinforced the fact that...
Read More
Snapchat Spectacles
November 17, 2016It's been over three years since the release of Google Glass, and you won't...
Read More