Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.
The Event Marketer’s Framework for Measuring Social Media Engagement and Reach
April 28, 2017A successful social media campaign for conferences and events involves more than sending out...
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Live Social Video
March 30, 2017Although the idea of live video streaming is far from new, integrating the medium...
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9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral
March 19, 2017The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...
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How to Use a ‘Message Map’ to Create a Consistent Event Theme
February 15, 2017As every experienced event marketer knows, there are a million moving pieces with every...
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Four Ways to Engage User Conference Attendees
January 30, 2017Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant...
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Top 10 Brand Activations of 2016
December 30, 2016The astronomical rise of VR technology in 2016 has only reinforced the fact that...
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Snapchat Spectacles
November 17, 2016It's been over three years since the release of Google Glass, and you won't...
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The Millennial Mindset: How to Design your Event for Millennials
October 29, 2016More than a generation, “millennial” is now a mindset. Millennials are the largest generation...
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