We saw an opportunity to identify the trends impacting our clients, in both the near and far term, in actionable ways.
Much of marketing—events in particular—is tightly tied to technology. In fact, it’s easy to see tech as the driver. But technology is a tool. In any interaction, the human experience comes first. Technology is the enabler. So we looked for forces that impact experience independent of platforms.
Being aware of these trends can spur creative ideas, help guide planning, justify the path you’re already on, or all of the above. Let’s dive in.