The Acting on Insights Series from Cramer looks at studies from influential consulting firms like McKinsey, Deloitte, and Accenture, and offers practical ways to act on their insights in the real world.
We are focusing on McKinsey & Company’s latest study “Ready for launch: Reshaping pharma strategy in the next normal”. This well-researched study holds great information, including five success factors for a launch strategy.
In this edition of Acting on Insights, we take the five success factors (McKinsey’s “what and why”) and look at ways to implement them in the real world (the how).
Let’s dive in!