Catalyst

Based on a survey of 2,621 national and international event attendees who frequent conferences, seminars, trade shows, and other events, the results at a glance.

When the time comes to raise that video-flag high in your next budget meeting, be ready to point to some cold hard video marketing facts.

The busy event designer discusses the importance of first impressions, his time at the Obama White House, and more.

Many tech companies these days obsess over constantly redesigning and tweaking their logos. In that context, IBM’s 43-year-old logo is veritably the branding equivalent of ancient sacred scripture.

Millions of us have embraced the 'film it all' era of social media. But what at first felt like care free fun has for many become an endless, anxious routine of 'brand maintenance' that makes us act in ways we don't like or recognize.

Could sentiment analysis, or emotion measurement, be the solution to change the event industry radically? Hop onto the SxSW Panel Picker and cast your vote to see this discussion at the festival this March.

There's a growing body of scientific evidence to show creating empathy in virtual reality is more successful if the headset wearer moves around.

How Shawn Frayne and Looking Glass Factory are working to prevent a dystopian headset-only future.