Discover the key topics and takeaways from the 14th installment of the world’s leading life sciences meeting management conference, CBI's Pharma Forum 2018.
Insights from Intel on Industry Event Experiences That Stick
Intel took a consumer-centric approach at Sundance that engaged creatives and the public alike, approaching the industry event with people in mind.
Why Creative Bravery Is the New Price of Entry for Brands
Today, bravery isn’t optional. It’s the price of entry for brands as people’s expectations rise and attention becomes harder to capture.
A Step-by-Step Guide to Audience Development
The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader.
Technology and Trends for Life Sciences Meeting and Events
Get the quick recap and full slide deck from Cramer's presentations at Pharma Forum 2018.
The Era of Personalization in Event Tech Is Finally Here
Tools are finally emerging that empower event professionals with the insights they need to better understand how attendees operate at events and the value created for sponsors.
Sony’s Wild AR Hologram Tech Continues to Get Better and Better
If Sony finds a way to commercialize this tech, it could pave the way for a unique and novel way to create immersive, collaborative AR experiences.
Event Marketers Rethink Social Media
Social media in events, the “traditional” way of thinking about it, at least, is dead. Changes in sharing behavior are leading event marketers to rethink social media.
SXSW 2018: Key Trends
As the sun sets on the SXSW conference for another year, we round up some of the themes that emerged.
Have A Shell Of A Time At This Egg-Themed Pop-Up
In case you missed it...
Aetna, Shire, Cleveland Clinic, BCBSMA, and others took the stage at Vital Signs 2018 to share their insights on the latest in health & wellness marketing.