Catalyst

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Issue 110 | June 17, 2019

Featured Story

What is Interactive Video?

From video gaming to Netflix to experiential marketing, interactive video is turning audiences into active participants providing them with lasting memorable experiences.

Must Reads

cramer.com

Cramer appoints Angel Micarelli to executive leadership

Cramer, a Boston area Brand Experience Agency, promotes Angel Micarelli to senior vice president of strategy and content.

deloitte.com

The consumer is changing, but perhaps not how you think

Great research from Deloitte on consumer behavior. Big Takeaways. Millenials who are the biggest demographic in the workplace are much more cash strapped than previous generations which is changing their attitudes and thus buying behaviors.

Fringe Ideas

tribecafilm.com

Steeling Ur Feelings at the Tribeca Film Festival

Stealing Ur Feelings is an AR experience about the power of facial emotion recognition AI that exploits your reaction to its own content in horrifying ways.

chiefmarketer.com

AI Could Drive Double Digit Marketing Growth

Less than one in five B2B companies are using artificial intelligence today, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Just Because

just because
modernrestaurantmanagement.com

How Restaurants Can Use Experiential Marketing to Boost Their Business

The days when going to a restaurant was simply about eating food are history. Customers expect eateries to provide them with experiences rather than just the basic fare.

In case you missed it...

Nominations extended to June 27th

Do you have a Hidden Gem? A B2B event for 5,000 attendees or less? Nominate in more than 12 categories for free.

Newsletter Choose Your Own Adventure: What is interactive video? An event fad?

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