From video gaming to Netflix to experiential marketing, interactive video is turning audiences into active participants providing them with lasting memorable experiences.
Cramer appoints Angel Micarelli to executive leadership
Cramer, a Boston area Brand Experience Agency, promotes Angel Micarelli to senior vice president of strategy and content.
The consumer is changing, but perhaps not how you think
Great research from Deloitte on consumer behavior. Big Takeaways. Millenials who are the biggest demographic in the workplace are much more cash strapped than previous generations which is changing their attitudes and thus buying behaviors.
Steeling Ur Feelings at the Tribeca Film Festival
Stealing Ur Feelings is an AR experience about the power of facial emotion recognition AI that exploits your reaction to its own content in horrifying ways.
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B companies are using artificial intelligence today, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
How Restaurants Can Use Experiential Marketing to Boost Their Business
The days when going to a restaurant was simply about eating food are history. Customers expect eateries to provide them with experiences rather than just the basic fare.