Events

With the right webcasting strategy, make any event virtual and global, and extend your event message and impact globally without travel.

Generative Artificial Intelligence

Generative Artificial Intelligence

April 25, 2018

There are many moving parts to building a successful live event or experiential marketing...

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How Your Meeting's Music Impacts Your Audience

How Your Meeting’s Music Impacts Your Audience’s Emotion

September 30, 2017

So much planning goes into large-scale brand experiences. Event planners and experience designers focus...

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10+ of the Most Awesomely Effective Event Websites

10+ of the Most Awesomely Effective Event Websites

August 22, 2017

We've touched on what makes a great event website in the past, noting that...

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Why Experience Designers Are the New Event Planners

Why Experience Designers are the New Event Planners

August 11, 2017

Anybody living and breathing in the agency world for the past two decades knows...

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Trends, Measurement, and Social Media for Events

Is Facebook Spaces the Beginning of an Event Industry Revolution?

June 7, 2017

Facebook is already considered the most effective social network for use when planning events....

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The 4 Big Themes At Event Marketers 2017 EMS

The 4 Big Themes at Event Marketer’s 2017 Experiential Marketing Summit

May 10, 2017

The Experiential Marketing Summit (EMS) 2017 recently created a new wave of buzz that...

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9 Incredible Pop Ups And Why We Crave Ephemeral Experiences

9 Incredible Examples of a Pop-Up Experience and Why We Crave the Ephemeral

March 19, 2017

The pop-up industry is now exceeding $10 billion in sales and pop-ups can cost...

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How To Use A Message Map To Create A Consistent Event Theme

How to Use a ‘Message Map’ to Create a Consistent Event Theme

February 15, 2017

As every experienced event marketer knows, there are a million moving pieces with every...

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