Insights

Fresh insights and emerging trends shaping the future of live, virtual, and content-first brand experiences, helping marketers create more meaningful connections and measurable impact.

10 Ways to Put on an Event People Love

10 Ways to Put On An Event People Love

November 30, 2015

Sadly, there is no secret sauce. Every event is different, and every brand has...

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What Makes A Great Event Website

What Makes A Great Event Website?

November 11, 2015

A lot goes into making a great event. Whether it’s finding the perfect speaker,...

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6 Translation Technologies That Rock

6 Translation Technologies That Rock

September 28, 2015

Thinking about language specifically, it's the most fundamentally challenging wall built between cultures, people,...

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Five Essential Ways to Become A Better Presenter

Five Essential Ways to Become a Better Presenter

September 9, 2015

Presenting. Public speaking. Performing. These words can instill everything from excitement to nervousness to...

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Event Content Strategy

How Second Screen Technology Can Push Your Presentation to the Next Level

September 2, 2015

Let’s play out a scenario: You’re taking the stage to give an important presentation....

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Event Marketers and Theater Trends

Why Event Marketers Should Pay Attention to Innovations in Theatre

August 25, 2015

Theatre and event marketing have a lot in common: both tell stories in order...

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Why Is Gamification Effective?

Why Is Gamification Effective?

July 20, 2015

According to the Entertainment Software Rating Board, an estimated 67% of households in the...

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Event audiences

How to Reach the 4 Key Types of Audience Members At Every Event

June 12, 2015

In today’s content-driven world, the material that makes the most impact is audience-centric and...

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