3DEXPERIENCE World is known for its passionate and dedicated user group audience – that was extremely excited to be back in person in Atlanta for the 2022 program.
Starting about 9 months before, we together with the SOLIDWORKS team worked through the theming, messaging, and design for the return to in-person events for 3DEXPERIENCE World. Using our PRISM Methodology, we took the attendee profile, the event objectives, and the research in the marketplace to suggest a theme that would encompass the purpose of this year’s event. This theme would guide the visual identity, and messaging of executive presentations, and be woven throughout the event to provide a cohesive experience for attendees.
Once the theme was solidified, we worked on designing an epic set for the Atlanta Convention Center that would excite and engage the 2,500-person audience. Inspired by stadium events, we designed a set complete with a jumbotron, an awe-inspiring stage, and the potential for stadium seating.
We began to craft video interstitials that would compliment both the theme and the impressive set. We transformed the Cramer Studio into a plane soaring in the sky, a local coffee shop, and the late-night office for the opening video. We also sent a crew to follow a key executive around the Boston area for his entrance video. And our animation team transformed a static theme graphic into multi-purpose video assets to be used throughout the set and event.
With the surge of the Omicron variant, strict corporate travel policies, and attendee safety top of mind, 3 weeks from the go-live day, the in-person program was forced to pivot to a hybrid program in the Dassault Systemes Corporate Office in Waltham, MA. Together, our Cramer and client teams worked to transform the in-person program, with a virtual component, in the Atlanta Convention Center to a mostly virtual program rightsized for the Executive Center in Waltham, MA.