A digital user conference reaching four continents for 24 full hours of engaging keynotes, interactive learning, Q&A, and lively discussion. 

Skillsoft’s user conference was originally planned for Orlando in May. Another physical event to fall victim to COVID-19, there was no choice but to pivot quickly. Rather than trying to emulate the in-person experience, Skillsoft wanted to do something different. They wanted to create a digital experience that was new and exciting and so irresistible, attendees would be motivated to participate live. 

They partnered with Cramer to make that happen. Together, we started from scratch to strategize a whole new experience. We held a two-day workshop to design and plan a memorable live digital experience. We noted the best elements of in-person events and modified them for a digital format. Things like networking, audience engagement, never-before-seen content, and a much-needed break from reality.

Making Virtual Truly Global

We agreed to embrace the opportunities that only a digital event could provide by offering a free global experience that would allow us to reach 4 continents over 24 hours. 

The result was a completely reimagined digital experience designed to chase the sun for 24 full hours of engaging keynotes, interactive learning, Q&A, and lively discussion.  

Broadcasting live from the Cramer studio, we kicked off at 7PM pushing content to Australia first, then Asia, then India, followed by Europe and finally, North America. The Cramer crew worked through the night and all the next day with the goal of helping 14,000 attendees “unleash their greatness.” 

The event included 97 pre-recorded case studies, product sessions, and presentations given by an all-star line-up of speakers, plus two killer performances by Black Violin. 

Screenshot of virtual event site Cramer created for Skillsoft's virtual user conference

"Just wanted to send a sincere and heartfelt thank you for all you did to make Perspectives 2020 a major success!! I’ve heard nothing but positive comments from attendees and employees. I am still not quite certain how we managed to wrangle this beast into such a well-produced, exciting, and engaging program, but I do know we could NEVER have done it without you. I hope you all take some time to bask in the glow of a job incredibly well done! Can’t wait to tackle our next big adventure with you! #skillsoftproud”

Director of Marketing & Events

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