Northeastern University wanted to honor the culminating moment for their 10-year long “Empower” campaign. They partnered with Cramer to design an event worthy of the 1.4 billion dollars raised.
This event served as the moment of appreciation for all those that make the Northeastern culture so strong. The student groups that performed represented what each dollar raised would contribute to. The videos we produced showcased why many donated to this worthy cause.
For us, the challenge here was not in the technical capabilities required to pull this event off. Instead, it was the challenge of internalizing over one hundred years of history and understanding it on an intimate level.
We had to quickly understand the story and the brand that Northeastern held dear to their heart. This event told a really comprehensive story. And an authentic story. One that we had to read the history books to understand.
And the activations held throughout the venue let the community come together and honor the impact Northeastern had on their lives.
Needless to say, they were ready to go big and bold. And so were we.