Klaviyo

Own It

Klaviyo turned to Cramer to launch an industry conference to celebrate their triple-digit growth and push beyond their smaller, regional user conferences.

Klaviyo, a marketing platform, has seen stratospheric growth in their first 7 years. They needed to show the world that Klaviyo had arrived.

They partnered with Cramer to concept and produce a user conference that would engage, educate, and recognize their customers, while amplifying the Klaviyo community.

Together, we launched Klaviyo:BOS, an industry conference designed to celebrate their triple-digit growth and help them evolve beyond their smaller, regional user conferences.

How Klaviyo Owned It

The key message was ‘Owned Marketing,’ referring to marketing touch points the brand ‘owns’ including email, their brand website, and, Klaviyo’s newest introduction, mobile-based experiences. Cramer proposed a simple, but powerful event theme, ‘Own it.’

"I could not have pulled the event off without Cramer. Every single person at Cramer went way way above and beyond to help make the vision a reality and make Klaviyo:BOS a success."

Klaviyo Community Marketing Events Manager

Creating Neighborhood Vibes

With community connection as a top priority, we transformed the Boston Convention center into a cozy environment (think West Elm meets Hygge). And to ensure attendees got that Boston vibe, we created the Klaviyo Commons, a tribute to the Boston Common. It acted as the central gathering place where attendees could connect or work.

 

A look at some of the branded decorations at the Klaviyo:BOS industry conference.

Using Customers’ Products as Swag 

Attendees expect high-quality swag, but it’s no fun to just give it away. Recognizing this, we incorporated a fun ‘Plinko’ board where attendees could win upscale swag, all of which was the actual products its customers manufacture. To solidify and amplify the Klaviyo community, Cramer ideated and produced experiences including ‘tell us about you buttons’ that helped attendees identify others who shared similar or different qualities.

“From the start, the energy and excitement Cramer displayed about working with us was infectious. The Cramer team just ‘got it.’ We knew we could trust them to come up with something really creative and unique that conveyed who we are as a company and as a brand.”

Klaviyo Community Marketing Events Manager

Klaviyo:BOS was a rousing success, helping Klaviyo introduce ‘Owned Marketing’ into the marketing lexicon and educating its customers and generating excitement around all the ways that Klaviyo can help their business succeed. As a result attendees felt a greater connection to the brand and to the unique Klaviyo community.

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