Klaviyo, a marketing platform, has seen stratospheric growth in their first 7 years. They needed to show the world that Klaviyo had arrived.
They partnered with Cramer to concept and produce a user conference that would engage, educate, and recognize their customers, while amplifying the Klaviyo community.
Together, we launched Klaviyo:BOS, an industry conference designed to celebrate their triple-digit growth and help them evolve beyond their smaller, regional user conferences.
How Klaviyo Owned It
The key message was ‘Owned Marketing,’ referring to marketing touch points the brand ‘owns’ including email, their brand website, and, Klaviyo’s newest introduction, mobile-based experiences. Cramer proposed a simple, but powerful event theme, ‘Own it.’