IBM’s various business units have partnered with Cramer for close to a decade to create memorable brand experiences that engage and activate their audiences.

A strategic and creative resource, Cramer has produced everything from industry events, to user conferences, immersive brand experiences, and sales and leadership meetings.

Highlights include:

IBM Security Summit
Cramer has been IBM’s experiential agency for the Security Summit since 2013. Hosted by IBM’s CEO, Ginni Rometty, the IBM Security Summit is designed for the industry leader’s C-Suite executives. It’s an immersive brand experience, held at an unexpected venue (i.e. vacant parking garage or art gallery), jam-packed with educational content delivered by industry luminaries and interactive technology experiences that bring it all to life.

Cyber Security Operations Center Experience
An immersive experience at IBM Security headquarters, the experience is designed to train and educate customers on how to handle a real cyber security attack.

Brand Activations at IBM Think Las Vegas
An immersive 360 Mini Dome choose-your-own adventure experience, where the user gets immersed in a cyber security operations center that is managing a high-level security event.

“IBM Security Summit is a business-critical program for IBM. IBM needed to make a statement with this important audience. The IBM team allowed us to push boundaries in the creation of an immersive brand experience. They embraced the idea of a non-traditional venue and pushing the experience outside the ballroom.” 

TJ Martin, Partner/EVP, Business Solutions

IBM Amplify Conference
The conference aims to help businesses better serve their customers from where they live, work, and play. The general session stage used an 80ft wide screen for an ever-changing backdrop. Keynote speakers included IBM’s Harriett Green, Gwyneth Paltrow from Goop, and executives from ING Direct and MetLife. One of the conference’s highlights was a concert by Elle King.

Other Highlights Include

  • a Leadership Meeting
  • a Sales Event for Watson Health
  • a Customer Conference for The Weather Company