Who: Doug Flutie Jr. Foundation for Autism

What: Livestreamed holiday benefit concert

Where: Cramer HQ, Norwood, MA

Why:

One week before their 3rd annual holiday benefit concert, the Doug Flutie, Jr. Foundation for Autism was told the space they had booked for their event was no longer available. Cancellation was never an option—the holiday concert is critical for the foundation’s fundraising efforts and serves as a festive platform for showcasing art made by many of the foundation’s recipients. 

Unsure what to do but unwilling to let the venue set-back ruin things, the foundation went with a “Hail Mary” play, asking Cramer if they could host the event at our HQ, and help them broadcast it online, which meant pairing it with a live feed from their second location in Florida. This livestream would include presenters, performances from their Spectrum of Sound Choir and a live studio audience of over 150 guests. Timing was tight, but both the Cramer team and the team at The Doug Flutie, Jr. Foundation for Autism were determined to make the event a true holiday spectacular. 

Win:

• Executed a complex show with less than a week of turnaround. 
• Transformed Cramer HQ into a large holiday event space and the studio into a live digital broadcast venue.
• Streamed to YouTube and Facebook with over 2k viewers as well as hundreds live in-studio. 
• Members of the community and their families expressed gratitude for being able to have such an important event despite the last minute-change, and said being able to showcase their art and feeling like “real stars” in the production was the best part.