NORWOOD, MA – Cramer, a brand experience and content marketing agency, announced today the launch of Cramer Health, the agency’s practice focused on building human connections through content and experiences for healthcare and life sciences organizations.
As healthcare evolves, Cramer Health is responding to the ever-changing needs of clients across the industry. The new practice highlights Cramer’s strong capabilities in healthcare brand experience while increasing opportunities for clients and talent to work with the agency.
“Our clients really inspired this move to highlight our healthcare expertise,” said Julie Walker, EVP, Cramer Health. “They have called out the value of our approach to brand experiences that blends strategy, messaging, and multimedia content to reach audiences, whether HCPs, scientists, technologists, and patients.”
Cramer Health enhances the ability of healthcare and life sciences organizations to connect with their audiences by creating content and experiences that find the human story – a story of hope, insight, and innovation — behind every device, treatment, data point and service. Those stories come to life through in-person, hybrid, and virtual events, patient and employee activations, patient communications, support programs, product launches, videos and animations, and much more.
The launch of the new practice connects Cramer’s deep history in healthcare with a strong vision for the future. Enriched by 40 years of experience across sectors, Cramer’s roster of healthcare and life sciences clients includes Siemens Healthineers, Sanofi, Boston Scientific, and Thermo Fisher Scientific. Going forward, the organization will continue to expand its healthcare capabilities, while building on existing client relationships and expertise.
“We will continue to leverage insights, creativity, and technology to help each client connect with the people who matter most to their mission,” said Angel Micarelli, SVP Strategy and Content, Cramer Health.
Cramer is a brand experience and content marketing agency that blends strategy, creative, and production to engage audiences and drive business growth. Its studio model and interdisciplinary team fuel a unique ability to build impactful tech-forward experiences. Global financial, healthcare, and technology brands trust Cramer to bring their most complex projects to life. Cramer is proud to be an independent agency based in Boston.