Curious what powers Cramer’s creative engine? As we fly through the Studio Model — a seamlessly integrated ecosystem built to deliver world-class production experiences. In this second chapter of our drone video series, we’ll guide you through the Broadcast Studio, Motion Studio, Video and Audio Editing Suites, Broadcast Center, and the Set Studio, home to our immersive LED wall — a canvas for limitless creative possibilities. Whether you’re a prospective client or a fellow marketer, this is your behind-the-scenes look at the spaces that make Cramer a leader in experiential marketing.
From the moment you enter, it’s clear: every studio is designed to work in harmony. Broadcast, Motion, Audio, Editing, and Set Design all operate under one roof, centralized in the heart of the building. This purposeful design allows seamless collaboration between editors and engineers, increasing efficiency and creating more room for creativity and an environment where clients can focus on their vision, not logistics.
The recent refresh of the studio model was driven by a desire to make the space truly versatile. What was once a post-production hub now flexes effortlessly between live broadcasts, client meetings, presentations, and video shoots. The studio’s infrastructure is built to pivot quickly, with every piece of equipment owned and maintained in-house. This means last-minute changes — like adding a camera or switching up a lighting scheme — are handled with ease, and the team’s deep familiarity with their gear ensures reliability and cost savings.
Within these editing suites, ideas come to life. Producers, creative directors, and editors work side by side, often inviting clients to join the process in person. From concept design to filming, to the niche specificity of color grading and sound editing, clients are invited to sit with the editor, share feedback, and see their video turned around immediately — eliminating endless rounds of back and forth and making clients true partners in the creative process.
At Cramer, storytelling doesn’t stop at the edit — it’s refined in the sound. Video editing and audio mastering work side by side to shape every frame and frequency into a cohesive experience. Editors collaborate in real time with producers and clients, turning feedback into action without delay.
Once the visuals are locked, the audio team steps in. The sound studios are equipped for live voice recording, custom sound design, and professional audio mastering — transforming rough cuts into polished final products. Every detail is considered, from clarity in the mix to the emotional impact of sound effects. The result is more than post-production — it’s co-creation, from raw recording to final render.
With virtual events now a keyway to connect remote and in-person audiences, the Comms Center and Remote Record Station work together as the heart of Cramer’s live and hybrid productions. This tech-driven hub is more than just a “Zoom” room — it’s a control tower where producers coach presenters, monitor feeds, and manage model live shows, ensuring every broadcast is seamless, secure, and professional.
The space transforms home offices into broadcast-ready shots, pins feeds, and guides presenters through every step. Whether it’s a quarterly update, product launch, or interactive town hall, the team ensures presenters look and sound their best. And when speakers can’t be onsite, the Remote Record Station ensures no one is left out. Clients can deliver demos or presentations virtually, which are then edited and integrated into live events — a game-changer for distributed teams and last-minute pivots.=
The Broadcast and Set Studios are anchored by a massive LED wall — now upgraded to span roughly 34 feet by 18 feet. This flexible space has hosted everything from sleek corporate town halls to Tonight Show–style productions and can be transformed into anything imaginable — from a futuristic command center to a remote destination, or even the inviting comfort of a living room.
Recent investments have made the studio truly turnkey. The LED wall, lighting, and flooring have all been refreshed, and every piece of equipment is 4K-ready. One standout innovation is the new region of interest system, which allows the team to capture multiple camera angles from a single 4K feed. Whether it’s a panel discussion or a live band, this system adds production value without increasing crew size—proof that creativity and efficiency can go hand in hand. Executive teams have flown in for multi-day live sessions streamed to thousands. and the space has even hosted live polls and Zoom karaoke contests with celebrity judges. The studio flexes to both extremes — boring and corporate or as imaginative as you can dream.
The array of studios at Cramer is purpose-built for experiential marketing. The spaces encourage real-time interaction, creative pivots, and immersive brand storytelling. Even if you don’t know your message when you walk in, the team can help you discover it – bringing it to life in real time.
Clients benefit from adaptive production: branded backdrops, live audience interactivity, and the ability to test creative boundaries. The production crew — stage managers, camera operators, lighting directors, audio engineers, directors, control room teams, and the “stream team” — all play essential roles. Every role is vital, ensuring productions run smoothly and every broadcast lands perfectly for audiences worldwide.
Clients often remark on the immediacy of collaboration—if a video needs a last-minute edit, it’s not a phone call to an outside agency, it’s a walk down the hall. That proximity turns pressure into possibility.
To stay ahead of the curve, Cramer continues to invest in its technical infrastructure. Technology never stops evolving, and neither do we — from upgraded LED walls and larger, higher-resolution displays to designing plans to create an AI Lab to showcase ways to utilize the new frontier of technology in experiential marketing. In efforts to be more sustainable, Cramer installed a solar panel array on the roof which now cuts the building energy usage in half.
And the innovation doesn’t stop there. Cramer is currently designing a dedicated AI Lab, set to open in November — a space where clients can explore the future of production firsthand. From generative content tools to real-time automation, the lab will showcase how artificial intelligence is being woven into the creative process. It’s not just a tech upgrade — it’s a tangible way for clients to experience Cramer’s commitment to staying ahead of the curve.
We don’t invest based on what the market does, we are leaders in innovation. Continuous improvement keeps our clients ahead of the curve and ensures everything we produce remains industry leading. No matter how bold the idea, our answer is always the same: it’s not that crazy. Cramer can do it.
For those unable to visit in person, our array of studios is more than a collection of rooms — it’s the living core of Cramer’s creativity, the tech that makes our clients’ visions possible. From polished audio to immersive LED stages, every space is built to deliver connection, clarity, and impact.
Haven’t scene the drone of Cramer HQ yet? Explore our studios and imagine your next story coming to life here!