Where Production Meets Possibility

Inside Cramer’s Warehouse and Design Hub

After the run through of our studio spaces comes the hands and creative brain of the operation. In the rear of the building is where designs are created, stages and sets physically constructed by our shop, and all the high-quality gear we have invested in is stored.

The Warehouse: The Engine of Execution

Humming with energy and purpose, the warehouse is far more than a storage space for events and tech equipment — it’s the backbone of Cramer’s hands-on approach. Every piece of gear, every crate, and every workflow reflects a commitment to our in-house expertise and seamless execution. Physical sets and event stages are planned, sized, and constructed by a team of experienced carpenters and welders; the capability of this space is Cramer’s secret weapon.

The warehouse team works closely with production and creative leads. This team ensures all our equipment – from audio equipment, to cameras, and screens — are shipped to the venue, the gear staffed and accompanied by the materials needed to build the stages that make or break an event. Their attention to detail and adaptability means that even the most complex logistical challenges are met with confidence and precision.

From Warehouse to Workshop: The Foundation of Every Event

The space itself is a testament to Cramer’s philosophy: open, flexible, and always ready to evolve to meet the needs of clients and teams. It’s designed for efficiency, collaboration, and rapid response — qualities that are essential in the fast-paced world of experiential marketing.

To increase efficiency and understand every tool in our arsenal, Cramer invests in the technology that matters. By owning the tech and having it readily accessible in our warehouse, the team can access equipment around the clock, ensuring clear and capable understanding and firsthand experience with the exact gear that will be used at the venue. This hands-on familiarity translates into smoother setups, fewer surprises, and a higher level of confidence for both the team and the client.

From Production to Creation: The Design Area

As the drone transitions from the warehouse to the design area, the narrative shifts from logistics to imagination. The design team’s workspace is a hub of creative energy, where ideas are shaped, refined, and brought to life. This area isn’t defined by its physical boundaries, but by the spirit of collaboration and innovation that permeates every project—the minds that constantly ask, “what does the brand say?”

The design team is known for its adaptability and drive. Rather than relying solely on technical expertise, the team values attitude, curiosity, and a willingness to learn—qualities that fuel both individual growth and collective success. Designers here are “player-managers,” jumping in wherever needed and supporting each other across a wide range of projects. Their work is hands-on and end-to-end, from initial sketches and mood boards to onsite execution and client review.

The Tools Where Ideas Become a Reality

The objective of the design area is clear: to transform ideas into immersive experiences. The team leverages advanced tools and technology to develop everything from theme graphics and branding to detailed 3D renders of event spaces. These immersive visualizations allow clients to preview their stage, branding, and attendee experience in vivid detail, making the planning process more collaborative and transparent.

But design at Cramer is much more than logos or graphics. The team’s expertise extends to environmental and experiential design, presentation graphics, storyboarding for video, and the creation of physical spaces that shape the attendee journey. They work closely with production, strategy, and account services, ensuring every project is tailored to the client’s needs and vision. Every project is unique, and the team’s flexibility ensures that solutions are customized and impactful.

Designing for Experience, Not Just Looks

In experiential marketing, the moments that matter most are the “shareable moments”—the scenes during an event that inspire attendees to pull out their phones and capture the experience. The design team’s work is central to creating these moments, blending creativity, technology, and a deep understanding of client goals to deliver environments that are not only visually stunning but also memorable and meaningful.

Underlying it all is a culture that values learning, growth, and the power of attitude. The team’s willingness to adapt, experiment, and support one another is what makes Cramer’s design area a true engine of possibility.

Cramer’s approach to design is deeply personal and hands-on. Designers are involved from the earliest planning stages to onsite event execution, building lasting relationships with clients along the way. This end-to-end partnership goes beyond simply delivering creative assets — it’s about being present, adaptable, and invested in every step of the process. That level of commitment and continuity is rare in the industry, and it’s become a defining strength for the team.

Where the Drone Stops, the Story Continues

While the drone captures the energy of our creative spaces and the depth of our technological capabilities, it leaves one vital area unseen: our second floor. Home to Cramer Health, Account Management, Marketing, and other key teams, this space reflects the full spectrum of our reach. Just like the building itself, our people embody the same creative drive, collaborative mindset, and operational excellence that keep Cramer running at full throttle.

Miss the tour of Cramer HQ? Watch here!