517 solar panels went up on the roof of Cramer’s Norwood HQ in late 2024. Each one rated at 570 watts. Arranged across the building in a 300-kilowatt array, engineered to offset roughly 40 percent of the facility’s historical electrical load.
We’re publishing that number today, on Earth Day, because we think transparency is part of what responsible investment means. It’s easy to announce an initiative, but harder to report back on what it’s doing.
In 2025 — the first full calendar year of operation — the system generated nearly 138,000 kWh of solar energy. Month to month, output varied with the season, the weather, the snow sitting on the panels in February. That’s expected. What the full-year number reflects is something more durable: a sustained, measurable reduction in grid dependence, built into the building itself.
The honest framing for why Cramer made this investment isn’t complicated. Energy costs fluctuate, grid dependence carries risk, and building-level generation creates resilience. Those are practical arguments, and they’re true. But the more complete answer is that this is how Cramer tends to think about physical infrastructure — the same way we think about the environments we build for clients. Design it to last and build in the systems that protect performance over time. Do the work that isn’t visible in the moment but shows up in the results.
The experiential work Cramer produces for clients runs on the same logic. The decisions that protect an event on show day aren’t made on show day. The investment in what’s underneath the experience — the planning, the engineering, the quality assurance built in long before anyone walks through the door — is what makes the surface look effortless. Solar is a different domain, but the underlying instinct is the same: build the foundation right, and what sits on top of it holds.
Happy Earth Day.