Content & Video

Siemens Healthineers

ADLM 2025
Chicago, IL

Siemens Healthineers has turned to Cramer as a trusted partner that understands how to transform their content into an immersive brand experience. At ADLM 2025, Siemens Healthineers faced a familiar challenge: how to stand out in a crowded vendor landscape and leave a lasting impression on clinical decision-makers. 

This wasn’t just about visibility. It was about resonance with members from one of their core audiences’. 

Siemens Healthineers needed a presence that would spark curiosity, invite interaction, and extend the brand experience well beyond the booth. With ADLM bringing together the biggest names in clinical diagnostics, simply showing up wasn’t enough. Siemens Healthineers needed to stand out. 

The objective was clear: create a space that not only attracted attendees but immersed them in the Siemens Healthineers story—making the brand’s message memorable long after the event ended. 

Attendees crave connection, clarity, and calm amidst the chaos of a trade show floor.

Implementing our experience design strategy, the Cramer team designed a multi-touchpoint experience that centered the audience and reflected Siemens Healthineers’ brand values of inclusion, availability, and sustainability.  

We crafted an environment designed for sustained interaction—where every element reinforced the brand’s value and invited deeper exploration. 

  • Immersive Videos
    A calming video loop anchored the booth, synchronizing custom videos across all screens in the space. Combined with custom soundscapes, this created one cohesive, immersive experience. These visuals aligned with Siemens Healthineers’ campaign visuals to establish a tone that was intentional: soothing, focused, and consistent.
  • Multi-Format Content
    We developed a suite of materials, including PDFs and digital displays, to support meaningful conversations and extend the narrative. 
  • Custom Gamified Engagement
    To drive repeat visits and deeper learning, we created interactive games centered around Siemens Healthineers’ liver fibrosis test. These served as invitations to explore, learn, and connect on attendees’ own terms which transformed product education into engaging, memorable interactions.
Content Activation

The result? A booth that became a destination. 

Attendees returned again and again, drawn by evolving content and the opportunity to engage in a way that felt personal, purposeful, and memorable. 

"The Cramer team realized our vision of creating an experience at the ADLM that was truly differenentiating."

Kelly St.Vrain
Vice President, Diagnostics Digital & Marketing Operations, Siemens Healthineers

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