NORWOOD, MA – September 16, 2025 – Cramer today announced the appointment of Jennifer Nichols as Vice President of Cramer Health, the company’s specialized division focused on pharmaceutical patient marketing and patient support services. Nichols brings 25 years of strategic marketing experience across the healthcare ecosystem, from hospitals and health systems to Fortune 15 companies and agency settings.
A Registered Dietitian with deep clinical expertise, Nichols most recently served as Vice President of Marketing Communications for Global Medical Products and Distribution at Cardinal Health, where she built scalable marketing functions, launched and rebranded products, and drove measurable business growth. Her experience spans medical devices, diagnostics, life sciences, and biopharma, with a proven ability to navigate complex regulatory landscapes and translate scientific insights into actionable marketing strategies.
Jennifer Nichols, Vice President of Cramer Health
“I’m thrilled to join this talented team and continue my passion for bringing people and healthcare solutions together,” said Nichols. “By delivering the right message to the right person at the right time, we have the opportunity to humanize healthcare in ways that truly resonate and inspire.”
“Jenn’s exceptional blend of strategic vision, healthcare expertise, and leadership acumen makes her the ideal person to help propel our Cramer Health division forward,” said Julie Walker, EVP, Cramer Health. “Joining forces with Jill Petrie, Mary Doucette, and Sarah Santos, each of whom brings deep experience in strategy, operations, and creative innovation—Jenn completes a powerhouse team that’s poised to redefine how we deliver patient support services and drive meaningful impact across the healthcare landscape.”
Nichols holds a Master of Science in Nutrition Communications and a Master of Public Health in Health Services Management from Tufts University, as well as a Bachelor of Science in Dietetics from the University of Connecticut. She joins Cramer Health to support the division’s significant growth in helping pharmaceutical companies build and scale their marketing initiatives within patient support programs to help patients access, afford, and stay on their prescribed therapies. Over the past few years, Cramer has worked closely with such programs across chronic, complex, and rare diseases for both large pharmaceutical companies and new entrants whose novel therapies are meeting unmet patient needs.
About Cramer Health
Cramer Health focuses on providing strategic marketing and communications solutions for healthcare companies that educate, motivate, and strengthen relationships with patients and those who support patient care.
Cramer Health combines a strategic approach with award-winning creative and program management expertise to promote access to treatment, provide solid patient onboarding to their prescribed medication, and help those patients adhere to treatment over time.
About Cramer
Cramer is a brand experience and content marketing agency that helps the world’s leading organizations bring their stories to life. With more than 40 years of experience, Cramer blends strategy, creative, and production to design experiences that engage audiences, strengthen brands, and accelerate growth. From global conferences and product launches to digital campaigns, Cramer combines award-winning creativity with measurable impact—transforming moments into lasting momentum.