By 2030, Gen Z and Millennials will make up 74% of the workforce.
The next decision-makers are already shaping the workforce. Understanding their behaviors is critical to any organization’s future success. This report dives into the Hybrid Generation’s blueprint for events and brand experiences—how Gen Z and Millennials learn, connect, and decide.
Who is this report for?
B2B marketers, event strategists, and brand experience leaders looking to engage the Gen Z and Millennial workforce.
What’s Inside:
We surveyed 300 Gen Z and Millennial professionals spanning industries from tech, finance, healthcare, retail, and manufacturing in October 2025 to uncover what truly matters to this audience. You’ll discover:
- Strategies that are fueling momentum, not maintenance
- How brands are earning trust with Gen Z and Millennial audiences
- Design strategies that are fresh and familiar
- What their generation wants from AI and Tech