Wake-Up Event and Experiential Marketing Trends 180-Degree Video Thanks to a new push by YouTube, 360-video is doing a 180. Read Family-Friendly B-to-B How b-to-b events are embracing work-life balance with on-site child care. Read Seeing Neon at Events Neon pops into event design with a bright, bold, and retro message. Read Pet-Friendly Events The rise of pet-friendly hotels and events means meetings may embrace man’s best friend. Read The Art and Science of Pain The next evolution of multisensory events will focus on an unlikely sensation… pain. Read Ultrasonic Beacons at Events Ultrasonic beacons have breached the concert ticketing space, and events are next in line. Read Design with Hygge Cozy comes to events, thanks to a Danish concept known as hygge. Read Pop-up Facial Recognition Facial recognition technology is popping up in consumer activations and event interactives. Read Hotel Experiential Hotels are going full experiential to transform and compete in the hospitality space. Read Group Media Experiences Immersive media, from VR to 360-video, is no longer a solitary experience. Read Secret Spaces Secret spaces offer incentive, intrigue and an experience worth sharing. Read Podcast Engagement Podcasts help create extendible event content experiences on- and off-site. Read Playification How marketers are recalling the joys of childhood play. Read Event Mixtapes Marketers elevate background music as an event engagement and branding tool. Read AI-Powered Networking Cognitive solutions take the guesswork out of attendee networking. Read Large-Scale Event Stunts Go big or go home is having its moment in events. Read Experiential Museums Museums go for the art of the unexpected. Read Two-Story Activations Exhibitors are building up to maximize space and boost engagement. Read Empathy VR How brands are making emotional connections through immersive VR. Read Attendee Heat Maps Heat maps will transform how we interact and react to real-time data. Read Green 2.0 Sustainability extends beyond “going green” and into wellness and logistics. Read Experiential Packaging When a brand experience arrives at your doorstep. Read Brainwear Why engage with your eyes, when you can engage with your brain? Read Mass Audience Engagement Through new engagement tools, audiences become mass participants. Read High-Tech Office Space Modern offices become incubators for high-tech collaboration and organization. Read Older Newer