Tech Startups Accelerate
How the landscape of event and experiential marketing technology providers is evolving — and expanding.
Technology has never been more integral and influential in events than it is today. Case in point: the landscape of event and experiential marketing technology providers, which has grown two-fold in just two years. Nowhere was this growth more visible than during a recent technology conference for event and experiential marketers.
During Event Marketer’s recent EventTech 2017 conference over 1,000 people got hands-on with the latest technologies and the newest trends impacting our industry. What we all witnessed was a landscape of event technology providers that is growing in two meaningful ways: diversification and consolidation. Across the 245 providers in Cramer’s just-released 2018 edition of their Event Tech Landscape, startups and established companies are embracing emerging technologies while establishing completely new categories of event technology. Supported by the major strategic trends of 2017, technology providers have brought new offerings to market that are driving these elevated experiences.
The landscape is also available for download as a high-res PDF and Excel file.
In 2017 alone, event technologists have brought AI-powered networking, brainwear, ultrasonic beacons, facial recognition, and many more emerging technologies to market. And that’s just a small list compared to the many new providers we expect to see in 2018.
“Right now, the hottest focus in event technology is attendee intelligence,” says Lindsay Nie, Cramer’s head of creative technology. “The established event technology providers are creating and consolidating — via acquisition of startups and rivals — more and more offerings that generate, capture, and measure data. The more data we have, the more intelligence we can bring to our entire event experiences.”
Over the past year, we have seen several examples of this consolidation. Loopd was bought by eTouches and Poken was acquired by GES. Where will the consolidation head next? “I predict the Event Chatbots will be bought up as fast as they are emerging,” adds Nie.
As we look forward to 2018, Cramer’s Event Technology Landscape has become a simple guide for exploring and navigating the leaders and startups offering technologies for event planning, venue and space management, general sessions, breakouts, activations, audience engagement, and more.
Your strategic homework for the new year begins… now.