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In The News /

White-Collar Applications for Virtual and Augmented Reality

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Catalyst Newsletter /

Issue 112

Are Emotions the Best Measurement of Experiential Marketing?. From Zapier.
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Story /

Measuring Experiences By Emotional Reactions

We talk with Patricia Houston of MMR-LIVE about getting emotional about experience ROI. From Zapier.
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Catalyst Newsletter /

Issue 111

Event Locations That Celebrate The Spirit Summer. From Zapier.
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Story /

7 Gorgeous Outdoor Event Spaces To Celebrate Summer

Summer is here! Put away those sweaters and bring out the drink floaties, because it's time to dip your toes in the pool of outdoor event venues. Ahhh… refreshing.. From Zapier.
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Catalyst Newsletter /

Issue 110

Choose Your Own Adventure: What is interactive video? An event fad?. From Zapier.
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Story /

What is Interactive Video?

Interactive video is on the rise. From video gaming to Netflix to experiential marketing, interactive video is turning audiences into active participants providing them with lasting memorable experien
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Press Release /

Cramer, a Boston area Brand Experience Agency, appoints Angel Micarelli as senior vice president of strategy and content.

Cramer appoints Angel Micarelli to senior vice president of strategy and content.. From Zapier.
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Catalyst Newsletter /

Issue 109

B2E Marketing: Why You’ll See More At-Work Activations. From Zapier.
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Story /

B2E Marketing: Employees are the New Customers

Companies are engaging their most important audience, their own employees at the office.. From Zapier.
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Catalyst Newsletter /

Issue 108

Hidden Gems from EMS. From Zapier.
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Story /

Trends Seen at EMS 2019

As the community of event and experiential marketers convened in Las Vegas, these are the topics and trends that kept resurfacing.. From Zapier.
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Press Release /

Announcing The First-Ever Award Program For Small And Mid-Sized B2B Events

Event Marketer's free-to-enter award program, Hidden Gems, is now accepting nominations through June 6th.. From Zapier.
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Story /

Announcing Hidden Gems

Cramer sponsors Event Marketer’s new award program showcasing the ideas and innovation found in the best small to mid-sized B2B events.. From Zapier.
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In The News /

What Podcasts Should I Listen To?

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In The News /

Event Marketing Week: Trends In The Experiential Event Marketing Industry [Podcast]

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Catalyst Newsletter /

Issue 107

Post-minimalist Branding. From Zapier.
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Trend /

Post-minimalist Branding

Events are leading a new aesthetic movement toward expressive, humanist design.. From Zapier.
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Catalyst Newsletter /

Issue 106

Bending Screens. From Zapier.
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Trend /

Bending Screens

New flexible form factors are reshaping how we view and interact with screens.. From Zapier.
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In The News /

Brand Extensions Provide Year-Round Buzz for Events

User conferences and other corporate events pulse with energy and excitement, creating buzz at the event and FOMO for those who didn’t attend. Keeping that few days of energy going throughout the year
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Catalyst Newsletter /

Issue 105

Building Leadership Teams with Adventure-Based Learning. From Zapier.
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Podcast /

Tech-Less Events

It's a modern-age dilemma. Technology enhances many aspects of events, but it can also get in the way of meaningful face-to-face connections. That's why event organizers and attendees are starting to
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Story /

What Is Adventure-Based Immersive Learning?

In an interview with polar adventurer, professional speaker, and The AIP Group's EVP of Client Experience, Matt McFadyen, we learn why bringing adventure to the ballroom works for building leaders.. F
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Catalyst Newsletter /

Issue 104

Inside Our Obsession With Content Marketing. From Zapier.
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