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The ROI of a Brand Experience

Measuring brand experiences and their wealth of intangible returns can be tricky if you don't know what you're looking for. Luckily, we do.. From Zapier.
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Catalyst Newsletter /

Issue 100

What is the ROI of a Brand Experience?. From Zapier.
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Catalyst Newsletter /

Issue 100

What is the ROI of a Brand Experience?. From Zapier.
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In The News /

This is How to Build a Viral Brand Event (The White Board)

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In The News /

Embracing Entertainment Trends

Attendees Are Drawn to Live and Interactive Activities at Events.
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In The News /

Event Technology: 25 Solutions for Your Virtual Tool Bag

From planning and registration to audience engagement and wearables, these 25 event tech and engagement tools help you manage events like a boss..
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Catalyst Newsletter /

Issue 99

Attendee Journey Mapping Using The Storytelling Arch.
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Story /

Attendee Journey-Mapping

Whether crafting brand narratives or event experience curves, the traditional storytelling arc is still the most powerful method for planning and communicating a message..
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Podcast /

Blockchaining

New uses for blockchain technology—beyond currency—are emerging and will benefit event operations and multiple industries should it become widely adopted. Blockchain technology is expected to safeguar
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Trend /

Passive Intelligence

For the sake of personalization, technology is stepping out of the spotlight.
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Catalyst Newsletter /

Issue 98

How Corporate Social Responsibility Trends Will Impact Your 2019 Events
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Story /

CSR Team-Building at Events

Here are 3 corporate social responsibility ideas to add to your attendee journey.
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Podcast /

Why Experiential Marketing Matters

[Rebroadcast] Recently Brent Turner, SVP of Solutions at Cramer, joined Emarsys' Marketer + Machine podcast to talk about the role that events — interactive, emotional, active events — play in a digi
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Catalyst Newsletter /

Issue 97

The 2019 Event Technology Landscape Has Arrived
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Story /

EventTech 2018 Recap

The EventTech conference is becoming less about the technology, and more about how the industry is using technology to deliver more engaging experiences.
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In The News /

What event tech can learn from MarTech

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Story /

Cramer's EventTech 2018 Presentation

Here's what we presented at EventTech 2018.
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Story /

Event Technology Landscape 2019

With an overhauled approach, our popular landscape is back — and nearly twice as big — for our fifth annual edition.
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Trend /

Data Confluence

New opportunities and challenges emerge around capturing and using attendee data.
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Story /

A Q&A With Innovation Women Founder, Bobbie Carlton

Combatting the all-male, all-pale, same stale panels that perpetuate throughout the events industry.
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Catalyst Newsletter /

Issue 96

Innovation Women Founder Bobby Carlton On Closing The Gender Gap At Conferences and Events
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Press Release /

The Event Technology Landscape Is Back and Nearly Twice as Big for 2019

Created by Cramer, a global brand experience agency, this popular "Supergraphic" and database pulls together the technology providers for the Event and Experiential Marketing Industry
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In The News /

Meetings Outlook: A State of Extended Growth

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Catalyst Newsletter /

Issue 95

Meeting Planners Combat Ballroom Fatigue with Adventurous Venues
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Podcast /

Virtual Venues

VR “venues” are expected to transform the group VR experience by allowing users to interact with each other within a virtual setting. Join our co-hosts Kate Romano and Joe Lovett as they discuss the
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