Turning on a New Spotlight

Announcing Hidden Gems: The First-Ever Award Program for Small and Mid-Sized B2B Events

Cramer is proudly powering Event Marketer’s new award program showcasing the ideas and innovation found in the best small to mid-sized B2B events.

Event Marketer, the industry’s leading source of information for strategic brand-side event marketers and agency executives, announced a call for nominations for the first annual Hidden Gem Awards at Event Marketer Summit this week.

The Hidden Gem awards will honor those brilliant small and medium-sized events for fewer than 5,000 attendees. This new award program will highlight things like road shows, sales meetings, and user conferences worth a bigger stage. 


In the events and experiential marketing industry, the buzz tends to focus on the grand-scale events like Google I/O or Dreamforce. By comparison, smaller events face constraints that fuel unnoticed innovation and creativity. We know there are many great events that have a story to tell and know that our industry wants hear to them,” says TJ Martin, managing partner of Cramer, the award program’s exclusive sponsor. Cramer’s sponsorship enables entrants to nominate their work without a fee.

Event Marketers premier roster of judges will choose winners in 11 award categories that span nearly every type of b-to-b event including best overall b-to-b event, media, employee engagement, product launch, and general session experience. 

To further level the competition and put attention on a different range of events, each category will offer two awards — one designated for those with attendees up to 1,000 and those with attendees from 1,000 to 5,000.

For years, the industry has asked us for recognition for smaller event programs. We are thrilled to launch Hidden Gems and excited to work with our friends at Cramer on this initiative,” says Jeff Fortmann, business director, Event Marketer.

Editors of Event Marketer will announce the winners of the Hidden Gem awards in September. Event Marketer will profile winners online and in the fall issue of their print magazine. This program will finally put a bright spotlight on the hidden gems– the pioneering projects and teams that are truly shaping the future of b-to-b events,” says Kate Romano, director of marketing, Cramer. 

The deadline to submit a Hidden Gem award is June 6, 2019. There are no entry fees. 

It’s YOUR turn to shine. 

Enter now.

Written by

Robin Hutson

Head of Marketing Communications / Cramer

Additional contributions by: Kate Romano

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