A Look Back at a Few of 2015’s Best Activations, Pop Ups and Marketing Stunts
Pop ups and marketing stunts draw attention better than many other types of marketing campaigns.
They rely on the element surprise and that certain wow factor,
Samsung’s Safety Trucks
The Samsung Safety Truck campaign was launched in June to promote road safety. Samsung installed
Lyft’s Back to the Future Day
Neutrogena’s Makeup Removal Cover
This year, makeup and skincare giant Neutrogena teamed
Christmas Dinner at Hogwarts
To promote movies starring everyone’s favorite young wizard, Warner Brothers hosted a two-course meal in the studio’s Hogwarts Great Hall. Attendees received a tour of the studio and a meal in a room decorated just like the dining
What did we learn?
For starters, just like the Warner
We’re excited to see what 2016 will bring us in creative activations and stunts. Tweet at us to let us know your favorites!
Trends Seen at EMS 2019
Group Media Experiences
Immersive media, from VR to 360-video, is no longer a solitary experience.
Turning on a New Spotlight
Announcing Hidden Gems
A Look at 2015's Best Activations, Pop Ups and Marketing Stunts is part of our obsession with:
Activating audiences and building loyal brand followers.