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What We're Reading

What Does Your Corporate Brand Stand For?

hbr.org/2019/01/what-does-your-corporate-brand-sta
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A Japanese firm is creating space fireworks with artificial meteors

wired.co.uk/article/artificial-meteor-shower-japan
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This tiny Bluetooth chip doesn’t need a battery because it harvests energy from the air

theverge.com/2019/1/15/18183456/wiliot-bluetooth-c
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CBS Sports Coverage Of Super Bowl LIII Will Include AR Enhancements

vrscout.com/news/cbs-sports-super-bowl-liii-ar/
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2019 Predictions for the Community Industry

cmxhub.com/article/2019-predictions-for-the-commun
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State of Social 2019

buffer.com/state-of-social-2019
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The future of ad agencies lies in two tiers: consultancy and production management

thedrum.com/opinion/2019/01/22/the-future-ad-agenc
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Most Innovative Meetings 2018: #7 International Woodworking Fair

bizbash.com/most-innovative-meetings-2018-7-intern
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Most Innovative Meetings 2018: #6 Microsoft Ignite

bizbash.com/most-innovative-meetings-2018-6-micros
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Event Attendees Meet in Bathrooms and Public Parks to Escape Overcrowding

skift.com/2019/01/11/event-attendees-meet-in-bathr
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Event Organizers Plan for Stretched Budgets in 2019

skift.com/2019/01/14/event-organizers-plan-for-str
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The Disruptions and Benefits of Emerging Meeting Technology

meetingsnet.com/event-tech/disruptions-and-benefit
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What's Trending: The LED Revolution

livedesignonline.com/gear/whats-trending-led-revol
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The World’s Most Creative People Show You How to Master Vertical Video

adweek.com/sponsored/the-worlds-most-creative-peop
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How Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario

adweek.com/brand-marketing/how-can-your-brand-avoi
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So... can anyone tell me what a creative director does

theoutline.com/post/6996/what-does-a-creative-dire
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Connecting Every Touchpoint to Deliver a More Personalized Experience

jackmorton.com/blog/connecting-touchpoint-personal
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New Study Links Meeting Effectiveness with Key Attendee Traits

meetingsnet.com/event-design-ideas/new-study-links
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TURN IT UP! The 2019 Definitive Guide to Audio

brands.pandora.com/WF-2018-10-1485-DefinitiveAudio
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How to Measure the Return on a Brand Experience

cramer.com/story/what-is-the-roi-of-a-brand-experi
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Empowering End Users by Elevating Their Profession

helpscout.com/blog/empowering-communities/
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Ask the Experts: The Next Big Thing in Event Tech 2019

eventsforce.com/us/blog-us/ask-the-experts-the-nex
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Amazon's vision for the future of health care is becoming clear

cnbc.com/2018/12/17/amazon-vision-future-health-ca
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Mastering the Art of the Email to Drive Event Attendance « XLIVE – December 9-12, 2018

xlivecon.com/lasvegas/mastering-the-art-of-the-ema
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Disney Is Spending More on Theme Parks Than It Did on Pixar, Marvel and Lucasfilm Combined

nytimes.com/interactive/2018/11/16/business/media/
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