Cramer Unveils “Motion Studios” as Video Becomes Essential to B2B Marketing
As the popularity of online video rises, so does its ability to drive business for brands.
Norwood, MA, April 12, 2016 — Experiential marketing agency Cramer today announced the launch of “Motion Studios,” a new unit within the company that partners with clients to develop video content and build it into their marketing strategies. Cramer Motion Studios’ services span the entirety of a video program’s lifecycle, from strategic planning and creative development through production and promotion, all with a focus on driving measurable business results for clients.
“Ninety-two percent of B2B customers watch video online – that’s a number too powerful for companies to ignore,” said Scott Palmer, Creative Director at Cramer. “As B2B brands jump on the video-marketing bandwagon, they have been missing the mark on doing so effectively, because they may not know how. That’s where Motion Studios comes in. We don’t just create high-quality videos, we ensure that companies use them strategically to achieve their marketing goals.”
Cramer’s launch of Motion Studios blends the agency’s expertise in video production, content marketing, and brand experiences for B2B audiences. The Hollywood-like studio at Cramer’s Greater Boston office is designed to meet the needs of a range of clients - whether they are on an indie film budget or a blockbuster budget.
“As more companies follow their audiences into the online video landscape, it continually becomes harder to capture and keep their customers’ attention,” said Julie Walker, Partner at Cramer. “The videos and, most importantly, the brands that standout today are producing state-of-the art, story-rich videos that incorporate high production qualities into their messaging and delivery.”
In launching Motion Studios, Cramer is responding to a marketplace need as illustrated in the following recently published statistics about online video consumption for B2B consumers:
* 92 percent of B2B customers watch videos online.
* 70 percent of the top 100 search listings on Google are video results.
* There is an 80 percent increase in lead conversions when video is added to a marketing landing page.
“The data proves it: video is now critically important for B2B marketers, yet many brands don’t know where to begin,” said Brent Turner, SVP of Solutions at Cramer. “Your video needs to be timely, tailored, and tuned in to your marketing goals, and most importantly, to your audience. To get there, you need
the power of a studio behind you and with you every step of the way. You need Cramer Motion Studios as your trusted partner.”
Cramer’s launch of Motion Studios comes after decades of developing award-winning videos in partnership with a collection of the world’s top brands, including ADP, Caterpillar, Fidelity, Genzyme, IBM, Staples, and UnitedHealthcare.
To learn more about Motion Studios at Cramer, visit: cramer.com/motionstudios