Cramer Hires Head of Creative Technology, Lindsay Nie
Technology executive fills new role leading a fast growing division
Experiential marketing agency Cramer has hired Lindsay Nie as its Head of Creative Technology, a new position created as the firm continues to expand its work delivering unique, global brand experiences.
As Head of Creative Technology, Nie will lead critical components across all of Cramer’s services, including events and conferences, activations, community and advocacy programs, mixed reality, and campaigns. Under her leadership, Nie’s teams will deliver new ways to amplify the digital marketing around live experiences, new ways to bring next-generation interactivity into the merger of the physical and digital worlds, new ways to envelop people into mixed realities, and new ways to build advocacy communities and social experiences.
“The world of marketing technology continues to change rapidly, and for two decades, Lindsay had a major impact in those changes. She’s a hacker in the best ways possible. Her endless curiosity drives her, and ultimately us and our clients, to adopt – or invent – the next advancement,” said Brent Turner, SVP, Solutions at Cramer.
Nie adds, “Recent technical advancements in mobile technologies, in smart connected products, and in mixed reality are creating opportunities for never-conceived-before ideas, strategies, and creativity. This is the next frontier for creating transformative experiences for some of the world’s biggest brands.”
Nie’s experiences includes stints at the marketing and consulting agency Sapient, overseeing technology for several Boston-area startups, and a decade at Digitas, most recently as their director of creative technology.
A fan of the arts, Nie has volunteered since 2014 as a lead producer for The Outlaw Roadshow, an international live music experience currently taking place in Austin, New York, Nashville, and Tel Aviv. She also volunteers to encourage Science, Technology, Engineering, Arts, and Math (STEAM) engagement in young children. A mother of three, Nie even uses her technological skill to creatively meet some of parenting’s challenges.
Nie is a graduate of the Massachusetts Institute of Technology (MIT) and resides in Dover, MA.