Cramer appoints Angel Micarelli to executive leadership
Cramer, a Boston area Brand Experience Agency, promotes Angel Micarelli to senior vice president of strategy and content.
Cramer is pleased to announce Angel Micarelli’s promotion to its executive leadership. Angel previously served as vice president of content where she has been a key voice at Cramer for nearly ten years.
“She has always been front and center with our marketing and event strategy. Bringing a strong, strategic lens around the work we create in our relationships is essential. Although our Cramer team delivers the creativity for that wow factor to an experience, our strategy has been the foundation of our client relationships, and Angel delivers on all counts,” according to partner TJ Martin.
In addition to her numerous technical skills, she earns client trust at the c-level for interpreting and strengthening both their objectives and messaging to their most critical audiences.
“Angel was originally hired for her healthcare experience, but she has a commanding grasp of the event landscape for any B2B industry and knows how Cramer can add the best value. She’s an exceptional listener,” says Julie Walker, executive vice president.
Prior to joining Cramer, Angel’s agency career began at Acom Healthcare, a boutique marcom group focused in medical device and pharma, where she rose from Copywriter to Vice President/Partner.
During her eight years at Cramer, she has built upon her healthcare experience with clients like Siemens Healthineers and Foundation Medicine, while expanding into technology and financial services with clients like IBM, Fidelity, and ADP.
She holds a BA in History from Regis College and a Certificate in Organizational Behavior from Harvard University, Extension School.
As a brand experience agency, Cramer is thriving in today’s new experiential era of marketing. The company’s fast growth has come as it has expanded its relationships with long-standing clients, while also landing a new roster of global brands. Cramer’s clients — such as ADP, Boston Scientific, Dassault Systèmes, IBM, Sanofi Genzyme, Siemens Healthineers, and UPS — trust Cramer to invent, craft, and fuel content-driven experiences, including meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns.
Visit cramer.com to see how Cramer achieves more with its clients.