On the Beat
Our take on the strategies, concepts, and trends that are driving our industry forward.
Take It Outside
Event Locations To Celebrate Summer
Let the great outdoors inspire and center your attendees to drive home your message.
Choose Your Own Event Trends
Is Choose Your Own Adventure an event fad or here to stay?
Is Choose Your Own Adventure an event trend or here to stay?
At Work Activations: Why Employees Are the New Customers
Companies are engaging their most important audience, their own employees at the office.
Jump in with us as we dig deep into the building blocks of events and experiential marketing.
Thinking and Analysis
Hot off the presses.
Hotter in our industry.
Trends Seen at EMS 2019
As the community of event and experiential marketers convened in Las Vegas, these are the topics and trends that kept resurfacing.
Turning on a New Spotlight
Announcing Hidden Gems
Cramer is proudly powering Event Marketer’s new award program showcasing the ideas and innovation found in the best small to mid-sized B2B events.
Adventure Inspiring Performance
What Is Adventure-Based Immersive Learning?
In an interview with polar adventurer, professional speaker, and The AIP Group's EVP of Client Experience, Matt McFadyen, we learn why bringing adventure to the ballroom works for building leaders.
Inside The Obsession
Analysis: B2B Brand Building with Content Marleting
An analysis and reflection on four-years of content marketing that has built our brand and drove our business.
Activate Your Audience
Make Your Keynote Not Suck
You don't have to be an Oprah or Tony Robbins to deliver magnetic and engaging keynotes that will captivate your audience and drive home your message.
Real-Time & Raw
Stop Overthinking Live Social Video
If you're not connecting with your audience using live video across social platforms, you're likely overcomplicating it and definitely missing out.
Listen in as our hosts unpack trends and have unexpected conversations.
New flexible form factors are reshaping how we view and interact with screens.
For the sake of personalization, technology is stepping out of the spotlight.
New opportunities and challenges emerge around capturing and using attendee data.
Meeting planners combat ballroom fatigue with adventurous venues.
Conversations are now replacing presentations at events.
How listening technology and the ‘ear space’ is transforming events.
White Papers and Downloads
Event Technology Landscape - 2019 Edition
This landscape has become a popular guide for exploring event tech's software, hardware, and services providers.
EventTech 2018 Presentations
Our team was proud to return to the stage and deliver our 15 Tech Trends To Bet On for the year ahead.
Experiential Marketing Trends Volume Two
Our latest collection has 18 trends packed up and ready for download.
Experiential Marketing Trends Volume One
This download makes it easy to catch up and explore our first 30 trends.
The latest trends, analysis, and news we've been publishing.
The Impact of Color on Meetings and Events
When planning your next event, you have to put serious thought into how you will deliver your message using nonverbal environmental cues, including color, to shape the mood of critical moments for the audience.
Return On Experience
The ROI of a Brand Experience
Measuring brand experiences and their wealth of intangible returns can be tricky if you don't know what you're looking for. Luckily, we do.
A blend of modern and retro design in branding is influencing events.
Event Story Arcs
Whether crafting brand narratives or event experience curves, the traditional storytelling arc is still the most powerful method for planning and communicating a message.
Events within events are disrupting the b-to-b conference paradigm.
Cramer to Present Experiences That Connect at CRAF
Meetings as Journeys
How the “Disney World effect” is influencing internal meetings.
HR Daily Advisor /
White-Collar Applications for Virtual and Augmented Reality
CSR at Events
CSR Team-Building at Events
Here are 3 corporate social responsibility ideas to add to your attendee journey.