On the Beat
Our take on the strategies, concepts, and trends that are driving our industry forward.
Activate Your Audience
How to Hold The Audience's Attention During Your Keynote
You don't have to be an Oprah or Tony Robbins to deliver magnetic and engaging keynotes that will captivate your audience and drive home your message.
Real-Time & Raw
Why Your Brand Should Just Start Live Streaming
If you're not connecting with your audience using live video across social platforms, you're likely overcomplicating it and definitely missing out.
How The Use of Color Influences The Mood of Your Meeting
When planning your next event, you have to put serious thought into how you will deliver your message using nonverbal environmental cues, including color, to shape the mood of critical moments for the audience.
Jump in with us as we dig deep into the building blocks of events and experiential marketing.
Thinking and Analysis
Hot off the presses.
Hotter in our industry.
Return On Experience
The ROI of a Brand Experience
Measuring brand experiences and their wealth of intangible returns can be tricky if you don't know what you're looking for. Luckily, we do.
Event Story Arcs
Whether crafting brand narratives or event experience curves, the traditional storytelling arc is still the most powerful method for planning and communicating a message.
CSR at Events
CSR Team-Building at Events
Here are 3 corporate social responsibility ideas to add to your attendee journey.
EventTech 2018 Recap
As our community of event and experiential marketers rallied in Las Vegas, these are the strategies, designs, and technologies we explored.
Hot Off the Stages
Cramer's EventTech 2018 Presentation
Here's what we presented at EventTech 2018.
Over 82% Bigger
Event Technology Landscape 2019
With an overhauled approach, our popular landscape is back — and nearly twice as big — for our fifth annual edition.
Listen in as our hosts unpack trends and have unexpected conversations.
New opportunities and challenges emerge around capturing and using attendee data.
Meeting planners combat ballroom fatigue with adventurous venues.
Conversations are now replacing presentations at events.
How listening technology and the ‘ear space’ is transforming events.
A blend of modern and retro design in branding is influencing events.
Events within events are disrupting the b-to-b conference paradigm.
White Papers and Downloads
Event Technology Landscape - 2019 Edition
This landscape has become a popular guide for exploring event tech's software, hardware, and services providers.
EventTech 2018 Presentations
Our team was proud to return to the stage and deliver our 15 Tech Trends To Bet On for the year ahead.
Experiential Marketing Trends Volume Two
Our latest collection has 18 trends packed up and ready for download.
Experiential Marketing Trends Volume One
This download makes it easy to catch up and explore our first 30 trends.
The latest trends, analysis, and news we've been publishing.
Empowering Women Speakers
A Q&A With Innovation Women Founder, Bobbie Carlton
Combatting the all-male, all-pale, same stale panels that perpetuate throughout the events industry.
How Attendees Connected at Forbes 30 Under 30
Who did you "Klik" with?
Meetings as Journeys
How the “Disney World effect” is influencing internal meetings.
Talk Less, Do More
Why Experiential Learning Works
An Interview with Learning Seeds' Founder and Chief Learning Officer, Erica Key
How social consciousness in marketing is influencing internal events.
Cramer to Present Experiences That Connect at CRAF
Social Media Overkill
Changes in sharing behavior are leading event marketers to rethink social media.
A 9-Part Competitive Analysis Framework for Event Organisers
Food Trucks & Beer
How to ensure your sales meeting, brand activation, or user conference becomes a cultural rallying point for your audience.