Obsession

Social Media & Events

Generate buzz before, during, and after your event.

Podcast

Listen in to the latest in Social Media & Events.

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Still More

The latest trends, analysis, and news from our Social Media & Events obsession.

Let's Roll

Live Social Video...Here to Stay

And It’s Here to Stay

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#TRENDING

The New Era of Internal Social Media

In this addendum to the go-to-book "Trending: The Complete Guide to Social Media for Events," we explore the changes in social media for internal-facing meetings and events.

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Social Growth Hacking

Content Marketing Automation Army

As brands look to amplify the reach of their content, Cramer's own Brent Turner unpacks an underused approach that turns a brand’s employees into an army of content syndicators.

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Tying in with Food

Food is still cool in experiential, from donut walls to selfie pancakes.

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Live Social Video

Live Social Video: Here To Stay

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Selfies 2.0

Think selfies have had their moment? Think again.

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Tips

One Creative Way to Turn Audiences into Advocates

For any event or show, the million dollar question is always how to get the right people into the seats. Your presentation doesn’t matter much if no one sees it, or if the people who do, just don’t care.

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Perspectives

Appealing to Millennials Not-So-Secret Weakness

They are social media savvy, skeptical of traditional mass marketing, and always multitasking. Millennials can be a tough nut to crack. However, there’s something that Gen Y has in common with preceding generations which clever marketers can use to get their message across: nostalgia.

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Inside Story

Real-Time Audience Building: What Does It Take to Get That Coveted Share?

​"Your social media strategy should be built for efficiency." - Patrick Gillooly, Social Media and Communication Director, Monster

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Live Augmented Reality

Live augmented reality enhances booths and stages.

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Responsive Experiences

With responsive marketing, brands make waves in moments.

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Association of National Advertisers /

The Power of Real-Time Marketing

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The Meeting Magazines /

Making Sense of Big Data

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MeetingsNet /

5 Ways to Inspire, Motivate, and Activate Attendees

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Obsession Social Media & Events

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