Social Media & Events
Generate buzz before, during, and after your event.
Featured and Popular
Hot off the presses.
Hotter in our industry.
Fishing new waters
Audience Acquisition Beyond the Brand Channel
How to reach new audiences and capture attention beyond your owned media channels.
Social Media Overkill
Changes in sharing behavior are leading event marketers to rethink social media.
The Power of Video
Using Video Storytelling to Enhance Your Events
Here's how video can be an integral part of your event engagement strategy as well.
Virtual venues are poised to transform live-streaming, content and sponsorship.
Event Marketer Social Media Framework
How do you know your event social media strategy is working? Or effective? You follow this framework for measuring your event's social impact.
Social Media for Internal Meetings
7 Tips for More Social Meetings
Listen in to the latest in Social Media & Events.
The latest trends, analysis, and news from our Social Media & Events obsession.
Live Social Video...Here to Stay
The New Era of Internal Social Media
In this addendum to the go-to-book "Trending: The Complete Guide to Social Media for Events," we explore the changes in social media for internal-facing meetings and events.
Social Growth Hacking
Content Marketing Automation Army
As brands look to amplify the reach of their content, Cramer's own Brent Turner unpacks an underused approach that turns a brand’s employees into an army of content syndicators.
Tying in with Food
Food is still cool in experiential, from donut walls to selfie pancakes.
Live Social Video
Live Social Video: Here To Stay
Think selfies have had their moment? Think again.
One Creative Way to Turn Audiences into Advocates
For any event or show, the million dollar question is always how to get the right people into the seats. Your presentation doesn’t matter much if no one sees it, or if the people who do, just don’t care.
Appealing to Millennials Not-So-Secret Weakness
They are social media savvy, skeptical of traditional mass marketing, and always multitasking. Millennials can be a tough nut to crack. However, there’s something that Gen Y has in common with preceding generations which clever marketers can use to get their message across: nostalgia.
Real-Time Audience Building: What Does It Take to Get That Coveted Share?
"Your social media strategy should be built for efficiency." - Patrick Gillooly, Social Media and Communication Director, Monster
Live Augmented Reality
Live augmented reality enhances booths and stages.
With responsive marketing, brands make waves in moments.
Association of National Advertisers /
The Power of Real-Time Marketing
The Meeting Magazines /
Making Sense of Big Data
5 Ways to Inspire, Motivate, and Activate Attendees
Jump in with us as we explore the building blocks of events and experiential marketing.